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Video marketing has become a most important of part of marketing strategy for brands. If you are not doing video marketing and still it is not added to your brand marketing strategy then it probably should be considered now. As per the studies almost 50% of today’s online search engine queries are for any product or services are related to video only.
If you remember, there was a time when MTV channel has arrived then it has completely changed the shape of music industry and after that video became essential for music industry. As there is a saying that “History repeats itself” we can see that video has become once again an essential part. This time it is for the social media marketers and that has an also give a good working opportunity to social media influencers.
As per the studies mobile video will make up 75% of global traffic. For your better understanding below we will list down some social media platforms for video marketing.
1- YouTube YouTube is one of the top platforms for video marketing or any video content. YouTube does not need any intro or information why it is one of the video biggest platform. A huge number of videos are being watched on a daily basis on YouTube and no one can forget the stars that are made out from YouTube only examples: Justin Bieber, PSY and many more.
YouTube is so much popular that people even forget that it’s a social media platform. People gets connected to it and can connect with each other, share their ideas and many more. People even don’t know that it’s world’s second largest search engine after its parent company Google, with this statement only you can relate how big platform is the YouTube and how much you can gain by doing video marketing for your brand on YouTube.
2- Snapchat Snapchat is gradually increasing at a very good growth rate and is becoming very popular among young generation. Gary Vaynerchuk (aka Gary Vee) says Snapchat is the https://www.garyvaynerchuk.com/marketing-in-the-year-2016/next big social network for marketing. It’s wise to listen to Gary.
Perks of using Snapchat Young user base. As per the studies 60% of Americans aged 13-35 use the app. Brands targeting them have the perfect venue.
It gains more attention of the user as when any user opens your snap it covers whole screen of the mobile phone which make user to watch only your brand and their attention is not divided.
It’s not only the young user base Snapchat also has the older user base and has been increasing.
YouTube videos will not work here as Snapchat runs only 10 seconds video so you have to plan your video content production accordingly. You have to give your best shot in that 10 seconds only that user gets attached to your brands and get converted into sales on your store.
3- Vimeo Vimeo is one of the best video marketing platform for the small business owners or that ones that have their limited budget. Vimeo offers plenty of feature to its users like many video editing options in their free basic plan only. User can also check some basic analytics on Vimeo that is one of the best features for every business owner who is new in the video marketing industry.
The interface of Vimeo is so user friendly that it become very easy to use, create and edit videos. User can directly share the video on various social media platforms like Facebook, YouTube, and Twitter.
Vimeo also offers multiple features and option to user in their analytics tab that helps the business owner to track the performance of their video ad on various social media platforms.
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