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Marketing Articles and Ezines

Marketing

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1. The case of real estate buyer's remorse
February 24, 2021


Recently, I saw a lot of articles coming out about people splurging online during the pandemic. Some of the things I read were: A woman, who barely drinks, spent $320 on liquor. Another woman bought a vinyl, but doesn’t even own a record player. A mother bought a tortilla press that has been sitting in the unopened box for over a year. That’s not all. I also read that the pandemic also caused people to rush into buying new houses. And what happened a lot of the time is that they ended up regretting their decisions. There was either something about their houses tha... (read more)

Author: Ellisen Wang

2. Mister Rogers' Lifelong Impact on Children
February 22, 2021


There’s a saying: Kids are like sponges. They absorb everything they see and hear, regardless if it’s positive or negative. And depending on what the information is, that may or may not affect them into adulthood. For example, I was listening to a conversation about Fred Rogers, also known as the creator of Mister Rogers’ Neighborhood. In my opinion, it was one of the best childrens’ television series to ever exist because that show planted a lot of important seeds in the minds of its young viewers. Some of them being: “I didn’t have to be like all the others... (read more)

Author: Ellisen Wang

3. How to Write Like the OG Copywriters
February 21, 2021


In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers. Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio. And who were these OG copywriters, you ask? To name a few: David Ogilvy Gary Halbert Eugene Schwartz Joseph Sugarman Now to learn how to write like these guys, find some of their their print ads online and copy them by hand. Yep, you read that correctly. You might be wo... (read more)

Author: Ellisen Wang

4. Psychology Tactics You Can Incorporate to Your Emails Right Now
February 19, 2021


In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of the tactics he covered: 1. Honesty Honestly, this shouldn't even be on the list, it should be a given. But I guess he's got to mention it because there are people out there that still market their businesses in shady and dishonest ways. Frankly, those typ... (read more)

Author: Ellisen Wang

5. The Process That Improved My Writing Tenfold
February 18, 2021


Once upon a time, I used to be a slow writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute. I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. I lived with this problem for a long time, and it affects me when I practice copywriting too. But that all changed when I read the copywriting book written by one of the greatest living copywr... (read more)

Author: Ellisen Wang

6. Why I'm Rereading This Book Again
February 17, 2021


In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven't read more than once, they'll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had a conversation with a friend who happens to be a talented musician, and we were talking about my journey to becoming a music producer. This is what he told me: “...You should definitely study music theory for a good couple of months. Get familiar with the fundamentals. Chords, melodies, circle ... (read more)

Author: Ellisen Wang

7. How Long Should Videos Be? FB, IG, YT & More in 2021
February 15, 2021


Video content marketing is not new for any one in today’s digital world. Everyone wants to do video marketing for their brand as people know the importance and the user engagement with videos. On top of this there are multiple social media channels available to boost up the marketing strategy such as Facebook, Instagram, YouTube, Twitter & many more social media platforms.There are a ... (read more)

Author: Pushpa Srivastava

8. Why I think outsourcing customer service is a ridiculous move
February 11, 2021


I never completely understood the idea of businesses outsourcing customer service. I know that part of the reason is to save money. But I read this line from an article, “Outsourcing customer service is not necessarily about cutting corners – it’s about doing your best to fulfill the customer service needs of your customers, and to leave them with a positive experience.” And it didn’t sit well with me. Because from my personal experience and the experience of others, dealing with companies with their customer service representatives located overseas can be anything but... (read more)

Author: Ellisen Wang

9. The (Un)Impressive Life of Fake Instagram Influencers
February 11, 2021


Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having! Even now, I’m impressed when... (read more)

Author: Susan Friesen

10. Another Typical Car Dealership Frustration Experience
February 10, 2021


Car dealerships are known to have terrible reputations Not to mention, their salespeople love to pull shady tactics on you. Some of them being: Bait and switch Eternal waiting Guilt tripping But it doesn’t end there. Some of their customer service can be pretty terrible too. Listen to this: On a podcast episode I listened to not too long ago, a guest (named Julia) was telling a story of how she dealt with a frustrating customer experience with a dealership she bought her new car from. After she signed the papers and bought her new car, the dealership tol... (read more)

Author: Ellisen Wang

11. The Grave Misadventure of a Robinhood Investor
February 09, 2021


Robinhood is an app that allows you to invest your money straight from your phone. I believe it’s also one of the first investment apps to be released, but that doesn’t matter. And since investing money is so easily available now, a lot of younger people naturally are doing it. For example, Take this 20 year old college student who was one of the tens of millions of Robinhood investors. And I said he “was” because he committed suicide after seeing that he had a negative balance of over $730,000. It was later found out that it was most likely just a user interface issue... (read more)

Author: Ellisen Wang

12. What is the best platform to use for video marketing?
February 09, 2021


Video marketing has become a most important of part of marketing strategy for brands. If you are not doing video marketing and still it is not added to your brand marketing strategy then it probably should be considered now. As per the studies almost 50% of today’s online search engine queries are for any product or services are related to video only.If you remember, there was a time when MTV channel has arrived then it has completely changed the shape of music industry and after that video became essential for music industry. As there is a saying that “History repeats itself” we can see that ... (read more)

Author: Pushpa Srivastava

13. Ironic "Trends" of Email Marketing
February 06, 2021


I found a Quora thread that asked the following question, “What are the latest trends in email marketing?” One person responded with a long post where he listed and explained some of the trends that he observed. Let me share some of them with you here: 1. Usefulness Meaning sending email content that’s more educational versus blatant advertising. 2. Personalization It doesn’t just mean writing someone’s first name in the subject line, but sending relevant information. 3. Respecting the GDPR policy In other words: Not adding people’s email to your li... (read more)

Author: Ellisen Wang

14. How to choose the best video production company?
February 05, 2021


When we buy something new, we have the option to choose it, we try it out many times, because we have to pay for it. Even in the market, we tend to experiment a lot. These are the reasons why you have to pay for it and you have to choose the best from it. When you create an ad, the content required for it, the strategies required for it, the marketing required for it, you can never do it yourself.And the important method for these ads is video ads and for that, you need a video production company to make it because if you try to shoot a video yourself, you will find a big difference, this comp... (read more)

Author: Pushpa Srivastava

15. 7 Tips MedSpas Can Follow to Increase Website Traffic
February 04, 2021


How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business from your website? It’s because you have to ensure that your potential clients know you exist! The simplest way to do that is to have a website that is beautiful AND functional. How do you let potential clients know you have a website? If you’re just starting out and are not sure what your nex... (read more)

Author: Susan Friesen

16. Copywriting lessons from Indian call center scammers
February 04, 2021


One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support and will “help” you remove a non-existent virus from your computer. Usually, they target older people because they know it’s easier to trick them. But I’ve seen instances where they called tax professionals and police officers. On the surface, it’s a terrible thing... (read more)

Author: Ellisen Wang

17. How to make your date run off faster than by saying "I love you" on the first date
February 01, 2021


Oh boy, I got something juicy for you today. I was listening to one of my go-to podcasts yesterday and I heard this funny story. Listen to this: One of the podcast host’s friends entered the online dating game, and she went on a date with someone she met. Unfortunately, it didn’t go well and she came home irritated. What happened was, this guy that she went on a first date with bombarded her with obnoxious questions. It was far from casual. He asked her questions that you’d find in a Buzzfeed “Deep questions to ask your date” type of article. That includes asking ... (read more)

Author: Ellisen Wang

18. A customer took a retail store's guarantee policy in the most literal way possible
January 29, 2021


To end this great week off, let me share a funny story that happened a while back. When I exercise, I like to take supplements, BCAAs and whey protein. And I buy both of those at a GNC store near my house. One day, I went to the store to buy another container of BCAA powder. While the cashier was ringing the item up, we were having a nice conversation. He was telling me how GNC has a guarantee. If you buy anything from the store, use it, and you aren’t satisfied with it, then you can return it and get a refund. Then he told me a story of a former customer who took that... (read more)

Author: Ellisen Wang

19. The A to Z of Email Copywriting
January 28, 2021


Usually when you see the title, “The A to Z of ___,” it means a complete beginner’s guide to whatever topic that it’s about. But I decided to do something a little fun and take the title and make a literal A to Z email copywriting guide. And so, the following was created. Enjoy. Action is the very first step. Be your best self. Copying others is a big no-no. Don’t forget to always promote something. Exceptions? There are none. Forget about the unwritten rules. Grab a timer before you start writing. Have it set to 25 minutes. Initiate ... (read more)

Author: Ellisen Wang

20. If At First You Don't Succeed
January 27, 2021


With the exception of young prodigies, chances are, when you try a new skill for the first time, the end results will be pretty ugly. If that upsets you and you expected perfection on your first attempt, then you, my friend, might be dealing with one of the criminals from the Imposter Syndrome Organization, the Gruesome Genius. If you read that article, then you know what I’m talking about. But if that doesn’t upset you, then you understand that it’s a perfectly natural process. For example, here are some of my first failed attempts: Art Going back to Halloween 2020, I... (read more)

Author: Ellisen Wang

21. Blast to the Past of My Untold Network Marketing History
January 26, 2021


In the past, I talked a little bit about network marketing. But thinking about it now, I don’t think I ever mentioned that I was part of a network marketing company at one point in my life. World Financial Group. However, I signed up under someone who ran a company under a different name. It’ll take a bit of time to explain that, so I’m not going to. But here’s what I do want to talk about. During my training, my supervisor encouraged me to attend as many networking events as I possibly can. He handed me a stack of business cards and told me this specific instruct... (read more)

Author: Ellisen Wang

22. What the Wrong Email Marketing Questions Are That You Shouldn't Be Asking
January 25, 2021


I see this question so many times on the Internet. Forums, social media posts, you name it. “What’s the best email marketing software to use?” Or I see variants of this question like, “What’s the best email marketing software for non-profits?” “Which service is better, this or that?” To be honest, I think those are the wrong questions to ask. From what I’ve seen and used, they all function the same. The only differences are their pricing, the software names, their quirks, and unique features. For example, GetResponse has a feature where you can create your ow... (read more)

Author: Ellisen Wang

23. Am I the Only One Who Has Had Thoughts About This Issue?
January 22, 2021


Not too long ago, I came across a rather entertaining video about self-love. It touched upon the concept of learning to love yourself first before you start to love others. And it makes sense. When you learn to love yourself, accept your good, insecure, and quirky sides, then you’d most likely be open to do the same for others as well. But here’s where the video gets interesting. It made me think about this whole concept from a whole new perspective that I never thought possible. Loving others better teaches you how to love yourself, which also makes sense. I... (read more)

Author: Ellisen Wang

24. The Case of Social Justice Enthusiasts Going Too Far
January 21, 2021


Let’s go back to June 2nd, 2020. If you’re a social justice enthusiast, then you may be familiar with that date. If not, it’s also known as Blackout Tuesday. A day to protest against racism and police brutality by posting a pitch black picture on social media. But as you may already know, this whole protest lasted for more than just one day. On that date, I even wrote an email about this. I’m not going to paste the entire email here, so I’ll sum it up as short as I can. I used to post content on Instagram. Basically, I was deciding whether or not I should post my regul... (read more)

Author: Ellisen Wang

25. How an Invite-only Social Platform Become Popular So Quickly
January 20, 2021


If you’re like me, a person who lives under a rock but still knows what’s going on in the world (Somewhat), then you’ve probably heard of this new platform called Clubhouse. If you haven’t, it’s a new social platform that’s strictly audio only. I first read about it on an email newsletter from a creatives network group that I’m a part of. Apparently, you can only have access to the app if you receive an invitation from an inside user. So I decided to look into it. And I found out that it is an invitation only app. Otherwise, if you sign up, you’ll be put on a waiting l... (read more)

Author: Ellisen Wang



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