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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business
June 24, 2022


When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) would be unable to define it. Many people think it’s just a logo or a website, but the truth is, it’s much more than that. A brand is not only what people see when your business is presented to them, but also what they feel. At the end of the day, your audience’s perception of you and you... (read more)

Author: Susan Friesen

2. Want More Leads and Sales? Stop Making This Common Website Mistake
June 09, 2022


New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with leads that will keep them joyfully busy. But then I come along and burst their bubble. Well, sort of. You see, some business owners already have a solid grasp of online marketing, while others don’t, and sometimes it’s necessary for me to share my wisdom ... (read more)

Author: Susan Friesen

3. Lip Depigmentation with Laser
May 31, 2022


Oral Mucosa is normally pink, although the color varies depending on location, function and underlying structures. Lips are an important part of our smiles; the shape and color are crucial elements of the lip's beauty. The color of the lips normally varies from person to person depending on factors such as melanin production, skin color, vascularity, and dryness (dehydration) of the lips. Among these, the major factor contributing to the color of lips is melanin. Lip hyperpigmentation does not pose any medical problem, but usually considered unaesthetic and can affect the patient’s social... (read more)

Author: jason steve

4. How to Increase Website Traffic & Attract Qualified Visitors
May 26, 2022


What is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll be good enough. But the fact of the matter is, if your website isn’t well-designed, it’s not going to do much for your business, and it can actually do more harm than good. Having a website that performs poorly, looks amateurish, or doesn’t properly portray your brand can be incredibly de... (read more)

Author: Susan Friesen

5. Free Online Translation Services
May 20, 2022


Many online translation services are available for free. Google Translate is a popular option. Google Translate supports more than 100 languages. This service is ideal for translating text, e-mails and websites. You can also use it to automatically detect language, find examples of sentences or phrases, and learn with dictionary-like tools. It is available for free and millions of people trust it to meet their communication needs. Its web-based interface makes it easy to use and navigate. Some of these services may require payment, but you can get started easily by using them for free. Most f... (read more)

Author: Certified Translation

6. The Packaging way of Amazon mattress sellers
May 20, 2022


Whether you are buying for a bed in a physical store or online, there will always be concerns regarding delivering a mattress. Investing in a new memory foam mattress may help you achieve your goals of a restful night's sleep. While searching for your ideal bed, you'll be looking for answers to queries about memory foam mattresses in order to select the optimal sleep environment for your requirements. Mattresses are usually compressed, packed and then sent for shipping, for which the following machines are utilized: Mattress Packing Machine Mattress Rolling Machine Mattress Roll Pac... (read more)

Author: Hanvey Huang

7. How to Pack a Mattress for Shipping
May 18, 2022


How to Pack a Mattress for shipping? And how to pack a mattress in a box? Read on for my secrets on how to pack a mattress. Saying goodbye to your bed when you relocate a great distance might be tougher than getting yourself out from beneath the covers on a frigid winter morning. Your bed is your refuge, and the last thing you want to do is leave it behind, particularly when you’re suffering with the stress of handling a long-distance transfer. But how precisely do you transport it to your new home? You can utilize a mattress packing machine compress your mattress and fit it in a containe... (read more)

Author: Hanvey Huang

8. Why Do You Need Restaurant Marketing?
May 17, 2022


If you own a restaurant, the success depends largely on how effective your marketing efforts are. Without giving proper advertising, your restaurant has no chance of surviving in the long run. When you meticulously plan and execute the action, marketing will help you gain more customers. Smart restaurant marketing helps develop a good reputation and reaches more customers who otherwise will never get to know about the existence of your restaurant. With marketing efforts, you can also announce discounts, new items on your menu list, and several special events that are taking place in your resta... (read more)

Author: Shalini Mittal

9. What is the Best Social Media for Your Business?
May 12, 2022


Love it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, and offered unique opportunities for employers and job seekers to connect and interact. At the same time, social media has provided an unprecedented platform for promotion and truly leveled the playing field by offering individuals and businesses the chance to make a name for themselves in a way... (read more)

Author: Susan Friesen

10. Laser Teeth Whitening Using Blue Light
May 10, 2022


INTRODUCTION - Discoloured teeth is aesthetically unpleasant. Bleaching the tooth with bleaching agent is one of the methods used traditionally by dentist. Post operative sensitivity and longer appointments were some of the drawbacks in the traditional method. LASER tooth whitening is a non-invasive procedure in which LASER activates the bleaching agent by raising temperature which fastens the procedure of whitening the teeth and post operative sensitivity is also reduced substantially than the traditional method. Laser helps to get higher and brighter shade results. SURGICAL PROCEDURE... (read more)

Author: jason steve

11. Plastic Mattress Bag Solution - Mattress no compress
May 07, 2022


The phrase "mattress in a box" refers to any bed that is delivered straight to clients through ordinary ground delivery. Recent growth in the internet mattress sector has increased customer access to beds in boxes. Prior to delivery, the mattress is compressed, covered in plastic, and vacuum-sealed through mattress plastic film packing machine like KIMKOO®. These mattresses begin expanding immediately upon unboxing and are often ready for use within 24 to 48 hours. How To Compress Your Mattress Through mattress machines? Incorporate your mattress into the plastic mattress bag If you pu... (read more)

Author: Hanvey Huang

12. Compress Mattress for Moving - One Stop Production Solution
May 06, 2022


Compress Mattress for Moving Buying a new mattress is an important step because it heavily affects your good night’s sleep. Many mattress production companies and people that need to shiping from one place to other place. From one place to place are unable to transport their mattresses without compressing it first. This is where machines like mattress packing machine, mattress roll packing machine, mattress vacuum machine and automatic mattress packing machine come into play. How to compress mattress for moving? You need a reliable mattress packing machine manufacturer so that your mattr... (read more)

Author: Hanvey Huang

13. 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistake
May 05, 2022


Tales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, though! Over the six months it took to get the changes made to our home, there were plenty of lessons to be learned and one of them was why you should always have a plan. Our original contractor was supposed to be the one who would come up with the plan on what needed to be done, how it would be ... (read more)

Author: Susan Friesen

14. What Kind of Website Does My Business Need? Pre-designed or Custom?
April 28, 2022


That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best for a particular business. So, if you’re asking yourself, “What kind of website does my business need?” then this article should give you a better idea of what will work best for you. What Kind of Website Does My Business Need? If you want to build a website for your business, there are a p... (read more)

Author: Susan Friesen

15. Google's 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO
April 21, 2022


If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and a devastating effect on website rankings. As a result, what were once considered best practices can quickly become obsolete not long after Google announces its next update, causing marketers to have to scramble to understand how to navigate these changes, often to no avail. To make things wo... (read more)

Author: Susan Friesen

16. How to Hire a Brand Designer That's Right for Your Business
April 15, 2022


When you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, your business will be more likely to fail. If your branding looks like it was done by an amateur, it can turn people off and make them think twice about spending their hard-earned money on whatever it is you’re selling. If your brand isn’t visually appealing, or easily identifiable, it’s go... (read more)

Author: Susan Friesen

17. How to Face Seemingly Insurmountable Challenges in Your Business and Still Come Out a Winner
April 07, 2022


Tales from the Online Marketing Crypt #22 Have you ever been so frustrated by a situation that you just wanted to give up and quit? This happened to me not long ago when we made the decision to move to Hope, B.C., where we purchased a home that needed some renovations before we could move in. Luckily (or so I thought) I was able to line up a general contractor and interior designer to help with the process who were available and ready to get to work. We all met at the new house to discuss what needed to be done and everything was proceeding perfectly. The next step was for the cont... (read more)

Author: Susan Friesen

18. Landing Pages Are NOT Shallow Pages
April 07, 2022


Landing Pages Are Not Shallow Pages "Shallow Pages" or "Thin Content SEO" These terms are used by SEO specialist and designed to explain stand-alone landing pages added to a website only to appeal to Google's algorithms rather than to website visitors. Their purpose is to lure people to the landing page. Why? For whatever purpose suits the site owner, but they are not designed to meet the needs of the visitor. For example, they may attempt to covertly put some type of tracker or spyware on the visitor's computer that was imbedded in the landing page. The defining characteristic of t... (read more)

Author: William Buchanan

19. Practice Branding for Dentists: Creating a Brand Identity
April 06, 2022


Practice Branding for Dentists: Creating a Brand Identity March, 2022 Practice Branding for Dentists Creating a Brand Identity for Your Dental Practice What is a Brand? A dental brand is a holistic identity and emotional connection a practice has with its patients. It’s not the dental practice name. It’s not the practice logo. It is the sum total of people’s knowledge and experiences with the practice. The dental branding process is simply creating this same brand identity in the minds of prospective patients who don’t yet have first-hand experience with the practice. Dental... (read more)

Author: William Buchanan

20. How One of Our Longest-Running Clients Has Kept Us as Busy as We've Kept Her
April 04, 2022


A Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, copywriting, content writing, email marketing, and strategy consulting. I know that was pretty long-winded, but it’s true. No matter what you need to market your business online, we can do it, and we do it well. That being said, if there’s one client who’s given us the ability to showcas... (read more)

Author: Susan Friesen

21. One Big Reason Your Newsletter Open Rate is Low and What to do About it
March 21, 2022


How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those unopened emails or deleting them before you know what they contain? One of the big reasons is the subject line. So imagine the same thing happening to your newsletters. Do you want them to be ignored and deleted? If not, this article will help you better understand what gets your su... (read more)

Author: Susan Friesen

22. How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials
March 03, 2022


Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all. But the fact of the matter is when businesses are inconsistent in their branding or have yet to define their brand, it dilutes their ability to connect with potential customers and diminishes the impact of all their marketing materials. Even worse, these businesses don’t have anything to set... (read more)

Author: Susan Friesen

23. Impressive Qualities Of A Film Director!
February 18, 2022


Directors do not appear in front of cameras but their work is the most important in the film industry. Yes, you heard that right. A film director is someone who directs talents, crew members and finalizes the shots to be taken, the venue of the shooting, and other essential things while the film is being produced.Directors are not just limited to just the filming of the movie but also other web shows, short films, documentaries, TV shows, reality shows, etc. A film director does much more than just “cut”, “action” things. He or she is probably known as the backbone of the production industry a... (read more)

Author: Pushpa Srivastava

24. 5 Tips for Creating the Best Website Content Strategy
February 17, 2022


See Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat. It requires patience, dedication, and a suite of specialized skills that’s ... (read more)

Author: Susan Friesen

25. Are Laser Dental Procedures Better Than Traditional Treatments?
February 17, 2022


Crown lengthening. Removing benign tumors. Removing soft tissue folds. TMJ (temporomandibular joint) treatment. Compared to non-laser treatment, they may be less expensive because the laser treatment is usually completed in fewer sessions. Soft tissue lasers can be absorbed through water and hemoglobin. Hemoglobin is a protein found in red blood cells. These lasers are used to treat periodontitis, including killing bacteria and activating tissue regrowth. Soft tissue lasers seal nerve endings and blood vessels while they penetrate the tissue. For this reason, many experience almost no p... (read more)

Author: jason steve



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