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Search Results - Media Business Branding 2013

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Showing 1 to 24 of 24 Articles matching 'Media Business Branding 2013' in related articles.
Pages: 1

1. The role of a brand marketing agency
April 06, 2018

Social media marketing has become a bit of a buzzword in recent years, but many businesses are still unsure how to use social media platforms to promote themselves effectively. If you have a business to consumer audience, Facebook is a good place to begin. Facebook can have great benefits for your business, including increasing awareness and allowing you to better engage with your customers. On the flip side, Facebook can also potentially damage your business's reputation, and do more harm than good, if used the wrong way. If you are not a social media expert, using the services of a mark... (read more)

Author: Innes Donaldson

2. Using Facebook Messenger Bots to Boost Your Business
February 08, 2018

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business with a profile. Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights. We’ve touched on this in other posts regarding providing great customer service and how users will use social media as their cus... (read more)

Author: Susan Friesen

3. 6 Website Must-Have's for Small Businesses
January 18, 2018

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are these 6 things you must have in order to have a high performing website? Keep watching! 6 Essentials For a High Performing Business Website 1. Consistent & Professional Branding When people see your website, does it look consistent with your social media? Your website and social media ... (read more)

Author: Susan Friesen

4. 2017 Review: Content & Social Media Marketing Insights
December 18, 2017

What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes. We recently set about doing our year-end review on our content mark... (read more)

Author: Susan Friesen

5. 8 Personal Branding Mistakes that are Hurting Your Business
November 26, 2017

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are and what you stand for. If a brand isn't appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some. So how do you avoid personal branding blunders when it comes to helping instead of harming your business? He... (read more)

Author: Susan Friesen

6. 5 Steps to a Strong Personal Brand on Social Media
November 19, 2017

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. So how do you get personal branding working for you? Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success: 1. Audit Yourself A quick audit of your personal profiles is a good idea so you can prune anything you wouldn’t want associated ... (read more)

Author: Susan Friesen

7. Secrets to Creating a Visual Brand Identity That Sets You Apart
November 12, 2017

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others. Over the years I have seen a lot of business owners who haven't taken time to define their brand. They don't understand when businesses stray from their brand, it dilu... (read more)

Author: Susan Friesen

8. 7 Crucial Elements to Building an Effective Personal Brand
November 06, 2017

How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand. When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you. ... (read more)

Author: Susan Friesen

9. Black Cliff Media Keeps IT Companies on Track, by Visualising the Blueprint for a Zero Outage Futur
November 01, 2017

What happens when tech leviathans arrange to meet to propose a strategy for dealing with major IT incidents and costly downtime? Well, the smart ones turn to a creative digital agency, who shares their passion, artistic vision and has the business acumen to drive home the message. Enter Black Cliff Media, who are no strangers to fusing cutting-edge design with video and graphics. The agency had already taken the marketing initiative by producing a fully responsive registration website to announce the summit. Welcoming attendees, it featured an original design of the London skyline. Repre... (read more)

Author: John Doe

10. Combining Online and Offline Marketing to Build Business Credibility
October 31, 2017

How to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. To quickly recap: Proper planning Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey. Ideal clients are just that: ideal. Th... (read more)

Author: Susan Friesen

11. How Video Establishes "Know, Like and Trust" With Your Target Audience
June 13, 2017

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you. And when it comes to compelling people to purchase from you, that confidence must be fully established first. This is what we call building the “Know, Like and Trust” factor with potential clients. As a business owner, your goal should always be to focus on these thre... (read more)

Author: Susan Friesen

12. How Personal and Business Branding Begins with a Professional Headshot
April 18, 2017

Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with? I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand. I know I didn’t for many years until I ... (read more)

Author: Susan Friesen

13. What a Baby Giraffe Teaches Us About Viral Campaigns
April 04, 2017

5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions worldwide have been captivated on YouTube, watching April the Giraffe's journey to giving birth (and yes, I’m guilty to admit I too am one of them!). While following April’s progress from when the Adventure Park thought she was near her delivery date may have started to be a simple enough even... (read more)

Author: Susan Friesen

14. 6 Highly Effective Ways to Position Your Business Brand Like a Super Hero
March 28, 2017

How Christine Awram Successfully Created a Powerful Brand for Women I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram. I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category! Even though my name wasn’t called as the winner, I still felt and feel like a winner. And the reason for that? The entire experience Christine creates during and ... (read more)

Author: Susan Friesen

15. How to Ensure Your Website is Ideally Positioned For Your Target Market
February 20, 2017

5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? Every business owner wants to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point in having one if that weren’t the ultimate goal! But it seems to me a lot of business owners miss the mark in HOW to make that goal a reality. The truth is, y... (read more)

Author: Susan Friesen

16. 13 of the Best Ways to Generate Leads with Social Media
January 31, 2017

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain. I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business. When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct... (read more)

Author: Susan Friesen

17. 9 Reasons Why Social Media Has Become An Epic Fail for Your Business
January 10, 2017

Stop wasting your time; here’s what you can do right now to turn things around Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time. This is when I tell them social media marketing isn't as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business. So if you can relate and feel like you’re spending hours o... (read more)

Author: Susan Friesen

18. Why Paying it Forward Reaps Many Rewards on Social Media
December 20, 2016

How would you like to be the reason someone smiles today? Doesn’t it feel wonderful and causes you to smile when you’re acknowledged for an accomplishment? When someone is truly kind to you without any intention of reciprocation? I recently discovered just how wonderful that feeling is. When eVision Media won an Abbotsford Chamber of Commerce Business Excellence award at the end of November, my Facebook feed was inundated with hundreds of likes, congratulations and well wishes. It truly was overwhelming to be the receiver of such incredible heart-felt wishes! Being on t... (read more)

Author: Susan Friesen

19. What it Takes to Create an Award-Winning Business
November 29, 2016

What it Takes to Create an Award-Winning Business 14 Strategies We Attribute to Our Recent Business Excellence Award Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence award. Say what? Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour! Part of the nomination process consisted of a 30-minute interview in front of ... (read more)

Author: Susan Friesen

20. 4 Content Marketing Trends for Business Owners in 2017
November 21, 2016

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like? Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year: 1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this a... (read more)

Author: Susan Friesen

21. How to Take a Solo-Entrepreneurship to the Next Level
November 13, 2016

5 Members Every Growing Business Needs on Their Team Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way. But the truth of the matter is, no one can build a successful, thriving business singlehandedly. One person can’t possibly possess all of the skills needed to carry out day-to-day business and marketing operations. Not well anyway. As solo-entrepreneurs build their business, it’s a natural progre... (read more)

Author: Susan Friesen

22. 10 Marketing social media Tactics boost holiday sales
November 07, 2016

Tis the season for holiday sales! Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.” So what are the best ways to cash in on seasonal sales with your business? Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales. 1) Learn from the Ghost of Christmas Past Look at metrics from last year’s holiday sales. What products were best... (read more)

Author: Susan Friesen

23. How to Get Clients Fast Using Warm Letters
September 25, 2016

Are you keeping your business a secret? You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset… and that is your own personal network. Most of us have established a network of at least 250 people. It’s important to keep in touch regularly with your network to stay top of mind. And the best way to do this is with a warm letter. Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues. What Exactl... (read more)

Author: Susan Friesen

24. Here's How You Can Get Branding Videos for Your Business
August 26, 2016

Thanks to the social media and viral world, most of the brands and businesses are now willing to invest in aggressive marketing. Over the years, video marketing has emerged as one of the best tools for promotion and marketing, and there is a need to think beyond the box to create more engaging and genuinely appealing content. What does it take to make the right videos for your business? In this post, we will talk of these aspects along with some of the crucial elements that matter the most in choosing a service. Understand Your Customers and Audience: Video marketing isn’t just ... (read more)

Author: Simonds Lee

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STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
WILLIAM BUCHANAN

William Buchanan has worked in the fields of marketing, advertising, and marketing research for almo...more
SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
TIM FAY

After 60-plus years of living I am just trying to pass down some of the information that I have lear...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
NEVIO GARDASANIC

Hello, my name is Nevio Gardasanic. If you want to go beyond being just a perpetual beginner at thin...more

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