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With a growing number of people getting news online live, news organizations are playing the catch-up game in this transitional phase to digital journalism. During this phase we are witnessing a drastic change vis-à-vis the past in the format of news dissemination. Today news organizations seek to integrate all platforms of internet communication i.e. social media, blogs, websites, mobile and feeds into a single platform which users can subscribe. The objective is reach people with news even as it unfolds. The growth of online news Worldwide, nearly 34% of news readers get their news online today. This is a 15 % growth from the number of users in 2002. With smartphones and tablets easily available, demand for online news is only set to grow in the coming years. Even in India where internet penetration said to be in infancy, the demand for online news, particularly in urban areas is very high. In 2012 the number of internet connections stood at 124 million which is expected to triple in the next five years. These projections have pushed news organizations to developed user-friendly web and mobile solutions for accessing news online live. Though news organizations still get most of their revenues from traditional print or electronic subscribers, the writing on the wall is clear; that the online wave will soon sweep news rooms and media houses have to gear up for change. High expectations The news seeker is highly selective as he desires to read what evokes his interest. The question of relevance and topicality are inducing factors for any news story. Online portals categorize latest information as breaking news stories, business, entertainment, politics and stories of national interest based on subscribers demand for easy access. Online users should be also be able to locate news online live, cricket scores, stock market indices, entertainment news and editorials, easily. News sites may seem intimidating to the first-time user but by making access easy the user can quickly be put at ease. Finding latest news from India For those who live outside India, search engines like Google are gateways to what happens in the country. The impetus on news website is thus to make sure that its news is easily found on search engines, ranking on the first page ideally. Readers look for complete news and comments from other readers to understand a particular subject completely. Readers should also be rewarded for commenting and giving their views that takes a news story further. Author’s Bio: Author is an expert with many years of corporate experience. He has written many articles for online publication, now he is providing information on the availability of online live news and latest news from India.
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