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Maximize Your Trade Show Participation Results Trade Show Booth Design by Deepak Chowdhari
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Maximize Your Trade Show Participation Results Trade Show Booth Design |
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Business,Non-Profit Organizations,Marketing
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Least understood and strongly influential component of trade show marketing is trade show booth design. Trade show booth is the emissary for any exhibitor, a premeditated provisional ambassador to communicate your brand synergy and cultivate commerce. Thus it is very essential that the design of your trade show exhibit display must be such, that, it offers a pedestal for nurturing your business, networking, relationships and reflect your offerings plus company’s brand personality by magnetizing the trade show visitors. Following are 5 trade show tips to craft a vibrant trade show booth design to augment trade show marketing efforts.
Height Optimization: Logo of your enterprise must be placed to the highest level in the display space availability to make use of extended height for massive branding. Since it should be easy for the trade show attendees to locate your booth down the aisles or on the trade show event floor, therefore it is suggestible, that you must hung atop light weight eco-friendly fabric structures in different shapes and sizes. Exhibitors need not shell out a lot to get the most out of exhibit space. Rigging cost for hanging banners can be pulled down by installing towers and tall frame structures along-with signage instead of hanging banners atop.
Color and Theme: Design graphics that can compliment your brand synergy and incorporate cool colors to enhance the look and depth of your booth. Light colors and pastel shades are the best available options; especially white colored interiors shall always increase the depth of your booth and make it look clean and elegantly soothing plus attractive. You can chose from a wide variety of exhibition systems available in the market viz: portable trade show booth, modular trade show displays, custom modular booth, custom trade show exhibit and to save cost you may also consider rental trade show exhibits or trade show rental.
Attract Attention: Shoppers in today’s soak are judicious as they are influenced with what they smell, see, feel or hear, therefore exhibitors must take a specialized and focused approach. Incorporate in your trade show booth design the most effective and latest ideas to attract visitors like: graphic pop, LED spot, Backlighting, Interactive media or Motion effects. Special sound effects and music can also successfully encourage the attendees or passer bys. Above all since smell is one of the most powerful human senses, exhibitors must optimize on the same to entice visitors by the way of popping popcorns, brewing fresh coffee or baking chocolate chip cookies.
ADD Video… http://www.youtube.com/watch?v=QkTPtaRZKRM
Open Approach: One imperative way of optimizing the available booth space is by keeping approximately 50-60% of existing area unoccupied from the accessible space making the frontage open and approachable. Welcome your invitees or trade show booth visitors with an open, inviting and easy accessible floor plan. Cut on all the booth cluttering and optimize the booth space by offering multi-direction entry to encourage and boost the foot falls.
Extend Experience: The foremost reason of visitors to attend any trade show or exhibition is to look and feel the offered products and services. Live demonstrations, displays and samples for use of any products or services can sell any offering as effectively as nothing else can sell. To educate your target audience and make them more and more use to your trade show offerings extend them the opportunity to learn plus experience your products / services by allowing them to touch, feel, see or smell the offered. So embrace product demonstrations, service displays and if possible offer free product samples to develop client relations and boost networking. Don't undervalue the command of face-to-face contact with your offerings.
Visit here to see more design options:- http://www.exponents.com
Related Articles -
trade show marketing, trade show booth design, trade show booth, trade show exhibit display, trade show visitors, 5 trade show tips, portable trade sh,
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