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If public relations and reputation management ever hit the news, it is so often for the wrong reasons. These fields are widely associated in the public mindset with the management of sudden disasters, such as the Sony hack that caused considerable embarrassment to the company's executives late last year. Little thought might be given to the notion that PR amounts to so much more than short-term fire-fighting. That is unfortunate, given the significant extent to which so many organisations, large and small, would benefit if they took a more proactive approach to public relations - such as by requesting our own free, comprehensive and no-obligation PR Audit here at Vantage Public Relations. Making this move yourself will shed more light on not only our in-depth PR expertise, but also how that expertise can be specifically applied to your organisation. Some companies approach us having already used a series of PR agencies, only to decide to switch for one reason or another - perhaps due to a dissatisfaction with the strategies devised by their present agency, or poor value for money. Other new clients of ours may be emerging from a PR situation not dissimilar to Sony's - one that calls for delicate management of what may be an evolving, sensitive and dangerous situation from a reputational perspective. Whatever your own organisation's precise circumstances, here at Vantage PR, we are proud to be able to offer a PR audit that is truly tailor-made. Without your firm needing to lay out a penny in expenditure, we will consider its present position, including the level and nature of its media coverage and the extent of wider brand awareness. The position of your competitors will also be assessed and your target audiences identified, as we formulate a bespoke PR strategy that takes all of these factors into account. Still without a pound of your company's money being spent, we will propose the action plan that will best serve your organisation not only now, but for a long time into the future. Such a plan is likely to encompass decisions on what types of stories should be run, out of a choice of company news, case studies, features, product and service stories. We will also suggest target media of both online digital and offline print, as well as a social media plan that makes sense in the context of your wider PR activity. Don't just launch a PR strategy in response to difficult reputational circumstances now - launch one that will proactively prevent or minimise the adverse impact of such circumstances for many months and years to come. Enquire about your free PR audit today to find out more about Vantage PR.
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