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The technological advancement, in this age of globalization, has made it easy for the quacks to replicate things. Every now and then, we come across the news informing us on duplicate currency notes, duplicate books, duplicate passports et cetera. And undoubtedly, this unethical act has pervaded the market. The profit motive continues to exploit the original creation, along with the innocence of the customers. In these circumstances, the 3D holograms are the only savior. The quack manufacturer compromise on the quality, while getting a particular product manufactured. They compromise on raw materials and other similar things required to make that particular product. Thereafter, they sell the finished product in the market by some famous brand name. It may be anything. It may be perfumes, it may be books or DVD’s for that matter. The manufacturers and the retailers indulge into this game of replicating, as to make large profits. Unfortunately, the ones who are deceived are the customers at one end and the original creator of the other. Antriksh Tewari, who runs a studio that deals with 3D and design solutions, says, “We use 3D holograms in order to save our creation. The perpetually growing techniques have made it possible that almost anything can be duplicated. 3D holograms are a proven savior to our creation as it is almost impossible to replicate that. May be because, it is quite expensive to possess tools that are used in making it.” This fallacious business is flourishing and it is to a large extent not feasible to scotch this unethical practice. The success to the one who created a particular product or started their business can go hollow because customers always live with myriad options in the competition driven market. But the story is not same on the other side of the fence. When the customers get rid of a particular brand because of its non-performance due to duplicity, the fake manufacturers target some other fresh victims. “We have come across various instances where we found the books to be imitating the original ones, putting us in the doldrums. It is because we are in this business, we recognized the book to be a replica of the original work. We found that the pages of those duplicate books were dull and the ink used was of inferior quality. Moreover, the cover and the binding of the books were fragile. Days later, we started to understand that this significantly hampered our business. On average account, the customers do not check out these points in detail and they end up buying the duplicate ones at the price equal to the original ones,” said Amrit Prasoon, a bookseller. The prevailing market conditions are neither favorable for the customers nor for the real businessmen. The issue of duplicity is a matter of great concern, as it continues to put the economies of various countries in peril. 3D holograms for the time being are the only solution that the experts think to be apt, in order to save your business in this adverse situation. These stickers made using the laser light are engraved with the identity of your business in whatever style and shape you think appropriate to be. This article is written by Shailendra Verma, an experienced Work Manager of a 3d hologram manufacturers company in NCR, who has deep knowledge of business safety solutions.
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