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No one can deny the importance of interesting presentation boxes when giving gifts. This increases the anticipation of the receiver. The same thing applies in the world of marketing. The better the presentation of products, the higher its salability. Marketers worldwide have realized the importance of presenting the right items in the right manner. As such, there is a complete packaging design department present, at least in bigger concerns. Various research done by marketing specialists has unearthed startling facts about the importance of packaging and its effects on consumers. This is what they have found. 1. Consumers, especially those belonging to the younger generation, are attracted by eye-catching packages. It whets their appetite and inspires them to reach for it with increasing frequency. Even costs may not matter in such scenarios! 2. Manufacturers belonging to the confectionery or cosmetic industry cannot afford to ignore the packaging factor. It is the single most important factor, which can bring more business their way and increase their product sale. 3. Three aspects of packaging have the maximum impact in marketing. This includes its color, its design, and its shape. Creative printing, well considered designs, and printing can easily entice buyers. Attractiveness and aesthetics are the main distinctive features. 4. The basic consumer tendency is to go for decorative and agreeably designed products. Wise marketers and packaging designers understand this very well and never fail to manipulate this factor when increasing product sales. 5. Besides the look, functionality of the presentation packaging is another crucial factor that can determine the success of any item. Product protection, keeping its aroma intact, hygiene, and environmental concerns are some other factors to consider during successful packaging. This increases the chance of marketing success. 6. Innovative ideas related to packaging that increases the handling capabilities and proper use of a product are desirable in successful packaging too. Portioning, closure mechanisms, and see-through windows can surely improve the comfort level of consumers. 7. Innovation is the name of the game when it comes to packaging. Have you heard the proverb, “old wine in a new bottle?” This is quite successful in the packaging industry because manufacturers can boost the dwindling sales of an existing item, simply by changing its package and make it seem more enticing. 8. Ease of disposal, sustainability, and variety in design and potential are some other factors to consider when developing packages for various products. This has an effect on the sales. 9. Multisensory appeal in packaging is an interesting concept that ingenious package designers never fail to manipulate. When you approach a consumer via a multitude of senses and overwhelm them completely they are sure to buy the product you present. Custom packaging boxes should be visually appealing, smell good, and even feel good on handling. This way you are sure to have a winner in your hands. 10. Show what you write on the packages. Simply writing enticing text on a product may fail to achieve results if it does not have the backing of the right kind of packaging. It should reflect what is being promised by the text to have positive effects on sales. About The Author Jonathon Luther is the author of this article. He is a corporate business promotion planner. He loves to write about the use of proper designing which can be helpful for promotional needs and shares his various creative ideas on presentation packaging through these articles.
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