Once in a while, I get asked this question. Not too often, but enough for me to feel the need to address it. |
“What are your conversion rates?”
I assume people ask for one of two reasons. They either want to know if my copywriting skills are good, or they want to see if I can produce the same results for that person.
To me, the first reason is valid. But the latter, not so much.
The biggest reason being there are just way too many factors that affect conversion rates.
Some of which are:
Your relationship with your audience
The size of your email list
The quality of your email list
Let’s actually talk about price for a minute. Typically, products and services with a higher price tag tend to have lower conversion rates than lower priced ones.
So consider this hypothetical example:
Business A is selling a $20 product with a 40% conversion for every 100 people they offer. Business B is selling a $2,000 product with a 2% conversion for every 100 they offer.
Business A ends up making $800. Business B makes $4,000 in sales. Would you still care about your conversion rate then if you were Business B?
If your answer is no, then you understand that it’s the sale that matters at the end of the day. And there’s no better way to get sales than through email.
That’s what I teach in How to Become an Email Titan, how to write engaging emails that’ll get you sales.
To get your copy, click the link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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