This is the process of optimizing your website to rank higher on search engine results pages, thereby increasing the organic (or free) traffic your website receives. Channels that benefit from SEO include websites, blogs, and infographics. |
There are several different ways you can turn to SEO in order to generate qualified traffic to your website. These include:
On the SEO side: This type of search engine optimization focuses on all the content that is “on the page” when viewing a website. By searching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) that generate those questions.
Off-page SEO: This type of search engine optimization focuses on all of the “off-page” activities when you want to optimize your website. “What activities that are not on my own website can affect my ranking?” You might ask. The answer is inbound links, also known as backlinks. The number of publishers who link to you and the relative “authority” of those publishers will affect how high you rank for the keywords that interest you. By networking with other publishers, guest posting on these websites (and referring back to your website), and generating outside attention, you can earn the backlinks you need to get your website up on the right SERPs.
Technical SEO: This type of search engine optimization focuses on the backend of your website and how your pages are coded. Image compression, structured data, and the optimization of CSS files are all forms of technical search engine optimization that can increase the loading speed of your website – an important ranking factor in the eyes of search engines like Google.
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