Don’t have a love-and-hate relationship with Facebook! Learn how to market your business effectively. Once you drive social media users to your website, chat support software will pick up things where you last left them. CSRs help website visitors learn more about your business. They resolve problems and help discover your products. |
Do you have a love-and-hate relationship with Facebook? Before you launched your web-based business, you would spend countless number of hours playing games and interacting with friends. As an e-retailer, you must forgo using it for leisurely purposes. You will have to place the social media platform on a higher pedestal. Facebook is actually a marketing tool in disguise! It has the power to drive substantial traffic to your website. Once that goal is accomplished, you can use live support software to close sales and resolve customer problems. Have you created an effective Facebook strategy? Chances are that you haven’t! There is nothing to be ashamed about. I will tell you what you can do to leverage the social site to your advantage.
You have to remember that at all times Facebook is a means to the end. Your real goal is to drive sales and customer satisfaction. You can accomplish both tasks by integrating live support software on your website. Before I jump to what this CRM application does, I want you to:
Work Your Personal Profile
You should revamp your personal profile page. Customers want to connect with the owner of the business. Once you are on their list, they will frequently visit your profile to assess what type of person you are. You should put in a conscientious effort to make a personal connection with them. After all, customers feel more comfortable to do business with someone they know as opposed to a complete stranger. You can share family photographs, talk about your hobbies or the latest movie you’ve seen!
Add Key Influencers
You should add key influencers in your friend list. Scout for them by searching for groups that are relevant to your industry. Key users often share or create content that will drive engagement. Once you identify who they are, send them a friend request and a personal message. You should introduce yourself and your business. A personal message is all that it takes for influencers to add you to their list. You should also add people who put in an effort to reach out to you. Always remember, quality over quantity.
Work Your Business Profile
I recommend you to post content that resonates with your target audience. You can discover what topics are valuable to Facebook users. Go through forum posts to find things to talk about. You should also observe how competitors drive engagement. Key influencers can help bring attention to your business profile. They will contribute content that will compel users to like or comment on their posts.
Upon implementing this social media strategy, more Facebook users will visit your business website. You should use chat support software to connect website visitors to a customer service representative (CSR). CSRs are thoroughly trained to answer questions which relate to your product offerings and company policies. They send visitors a proactive chat invitation to initiate a meaningful discussion. Once this conversation commences, browsers can clarify any confusion they are having. Chat support software enables operators to navigate them around the website. The push-page feature allows them to discover more suitable products.
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