Even if you are new at this stage, you need to make many decisions about your brand representation. A set of complex decisions are to be made in just a moment’s notice and the ones that require proper investment too. So to make it look better than others, you need to decide where your brand needs to be sold. You must be careful about naming your brand as well. You need to decide who is going to sponsor your brand and how you are going to make a decision relating the development of your brand.
But even before making these decisions, you must understand what a brand is all about. Every brand makes some kind of promise when they define their objective to the masses. A brand gives benefits, services and experiences to the customer which they must provide to satisfy them. Remember the main objective of launching a specific brand is to reach out to customer to make him sure that you have and can provide everything they need.
1.Positioning of the brand or Brand Positioning
That means how you want to place your brand in your customer’s mind. You customer will judge your product on following criteria: The quality and attributes of your product What benefit they may get If it respects their standards and values (sometimes beliefs too)
First they will notice the quality and attributes of your product in comparison to others. For example color, design, style, material etc. These are the first things to notice but these can be easily stolen away by other companies as well. Mostly a wise customer will go for long run benefits they get from the given product. Still you need to care about the personal, social and religious values of your customer as this can be a strong hindrance if not dealt with care.
2.Selection of a Brand Name
The whole objective can be placed in a customer’s mind using an appropriate a brand name. That is something your customer will use to identify your product among thousands of other products so you need to be really careful while taking decision relating the title name of your product.
3.Sponsorship of the Brand
Here you come with another greatly difficult decision that is brand sponsorship. Here the main problem faced by the seller is to make a customer realize that this product will cost him almost nothing in terms of quality and response than most of the products already available in the market. People do care less about expensive brands and would prefer a personal label or a store brand better than famous brands if it provides them the required quality with the price of their choice.
4.Development of a Brand
It has four main steps to follow:
? Line Extension means giving new category or shape to an already existing brand. Like making a sub category for a single product e.g. a cloth brand can categorize its items in volumes and collection titles.
? Brand Extension is adding new category like male, female, cloth, cosmetics etc.
? Multi-brands means giving different brands under a single brand name
? New Brands is launched when an existing brand becomes too weak to be considered appropriate for new brand.
Once you build a brand next step is to market the brand. The best way for marketing is use of social network. On social networks you use banners. For creation of banners you must be master of some graphic design tool that can help you in marketing. There is another tool that can help you in marketing that is exit popup technology in form of exit intent popup software. This tool is helpful to you in email marketing. Both of these tools are provided by the Gotodesigno for free for one month.
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