Amazines Free Article Archive
www.amazines.com - Thursday, April 25, 2024
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133573)
 Advice (161671)
 Affiliate Programs (34799)
 Art and Culture (73855)
 Automotive (145712)
 Blogs (75614)
 Boating (9851)
 Books (17223)
 Buddhism (4130)
 Business (1330640)
 Business News (426446)
 Business Opportunities (366518)
 Camping (10973)
 Career (72795)
 Christianity (15848)
 Collecting (11638)
 Communication (115089)
 Computers (241953)
 Construction (38962)
 Consumer (49953)
 Cooking (17080)
 Copywriting (6733)
 Crafts (18203)
 Cuisine (7549)
 Current Affairs (20319)
 Dating (45908)
 EBooks (19703)
 E-Commerce (48258)
 Education (185521)
 Electronics (83524)
 Email (6438)
 Entertainment (159855)
 Environment (28973)
 Ezine (3040)
 Ezine Publishing (5453)
 Ezine Sites (1551)
 Family & Parenting (111007)
 Fashion & Cosmetics (196605)
 Female Entrepreneurs (11853)
 Feng Shui (134)
 Finance & Investment (310615)
 Fitness (106469)
 Food & Beverages (63045)
 Free Web Resources (7941)
 Gambling (30227)
 Gardening (25202)
 Government (10519)
 Health (630137)
 Hinduism (2206)
 Hobbies (44083)
 Home Business (91657)
 Home Improvement (251211)
 Home Repair (46244)
 Humor (4723)
 Import - Export (5459)
 Insurance (45104)
 Interior Design (29616)
 International Property (3488)
 Internet (191031)
 Internet Marketing (146687)
 Investment (22861)
 Islam (1161)
 Judaism (1352)
 Law (80507)
 Link Popularity (4596)
 Manufacturing (20914)
 Marketing (99316)
 MLM (14140)
 Motivation (18233)
 Music (27000)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129734)
 Organizing (7813)
 Party Ideas (11855)
 Pets (38165)
 Poetry (2229)
 Press Release (12689)
 Public Speaking (5643)
 Publishing (7566)
 Quotes (2407)
 Real Estate (126700)
 Recreation & Leisure (95495)
 Relationships (87674)
 Research (16182)
 Sales (80350)
 Science & Technology (110291)
 Search Engines (23514)
 Self Improvement (153300)
 Seniors (6220)
 Sexuality (36010)
 Small Business (49312)
 Software (83034)
 Spiritual (23517)
 Sports (116155)
 Tax (7663)
 Telecommuting (34070)
 Travel & Tourism (308305)
 UK Property Investment (3123)
 Video Games (13382)
 Web Traffic (11790)
 Website Design (56919)
 Website Promotion (36663)
 World News (1000+)
 Writing (35843)
Author Spotlight
DESIGNPLUZ DIGITALAGENCY

Designpluz has steadily matured from a passionate graphics design start-up, into a full service digi...more
ELLIOT CHANG

Financial analyst and author writing on economy and business. ...more
TAL BARNEA

Tal is an electrical engineer with over 25 years of expertise with hardware, software, mechanical an...more
MANMOHAN SINGH

Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more
LEMUEL ASIBAL

Lemuel Asibal is a web content writer who also ventures on writing articles and blog posts about any...more


Viva La Vespa: The History Behind Italy's Famous Scooter by Laura Jeeves





Viva La Vespa: The History Behind Italy's Famous Scooter by
Article Posted: 10/24/2019
Article Views: 134
Articles Written: 4765
Word Count: 594
Article Votes: 0
AddThis Social Bookmark Button

Viva La Vespa: The History Behind Italy's Famous Scooter


 
Travel & Tourism
There’s no better way to get to know Italy than through Tuscany Vespa tours. See the countryside the way it’s meant to be seen – on a stylish and delightfully fun, two-wheeled work of art and history.

Born in a State of War

While the famous scooter signals romantic images of scenic couples’ trips around Italy, its history begins with World War II. Vespa’s creator, Enrico Piaggio, found himself taking his eponymous aircraft manufacturing company in a new direction after his factories were destroyed during the war, and Italy signed an agreement to cease aircraft production for a decade.

The vehicle’s inspiration came from the Cushman-Airbone, a compact yet robust motorcycle deployed by the Allies via parachute in Milan and Turin for the resistance fighters. It was the perfect vehicle to stimulate Italy’s economy after the war as it met the need for dependable and inexpensive urban transportation. Piaggo contracted Corradino D’Ascanio, an accomplished engineer who hated motorcycles for their unreliability and unwieldiness, to design the bike. Hence, he stuck the engine beneath the seat and moved the gears to the handlebars for the rider’s convenience. The early models reportedly sounded like the buzzing of a vespa, or “wasp” in Italian.

And the Award Goes to…

Arguably one of the most successful advertising campaigns is that of the Vespa. Hollywood has popularised the scooter in films from Roman Holiday with Audrey Hepburn to Dodgeball with Ben Stiller. As ubiquitous as a yellow cab in NYC or a red bus in London, the Vespa became synonymous with Italian transportation thanks to massive (and free!) advertising campaign a la Hollywood.

Not All Are Created Equal

It didn’t take long for competitors to catch on to the popularity of this scooter. Russia produced the Vyatka; Britain, the Triumph Tigress; Japan, the Fuji Rabbit; and Germany the Zundapp. While similar in design, none of these truly competed with the original and the same is true today. Vespa remains to be the most successful scooter with over 18 million sold to date. Piaggio has produced over 150 models of the original, each adapting to the dynamic needs and trends of the market. Here are some of the most popular ones:

• The 98cc (1946): With a top speed of up to 60mph, this first Vespa was in production for two years.

• The 125 Primavera (1960s): Small, lightweight, and convenient, this model proved to be Piaggio’s bread and butter, especially in Britain, which outsold even Italy during this decade.

• The 946 (2013): Making its way across the Atlantic, the US version came complete with a leather seat, air-cooled engine, and hefty price tag of €10,000.

Try It Yourself!

Now that you’re up to speed on your history, it’s time to start your engine. Check out some Tuscany Vespa tours and get to know the countryside the Italian way! First time on two wheels? Just remember that these bikes are designed with the rider in mind. You’ll feel like a pro in no time and look like a star on any Tuscany Vespa tours.

Author Plate Mauro Bramante is the Director of WalkAbout Florence, an independent business offering unforgettable Tuscany Vespa tours alongside a number of other great classes and excursions. Whether you want to ride in a Vintage Fiat 500, try the famous Chianti wine or get cooking with fresh local ingredients, Mauro's company promises excitement, adventure and above all, fun. If you're keen to experience the magic of Italy with the help of some passionate and knowledgeable tour guides, look no further than WalkAbout Florence for your next

Related Articles - Tuscany, Vespa, tours,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


TIM FAY

After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
JAMES KENNY

James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2024, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license