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Insights on SEO & SMO by Lily James
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Insights on SEO & SMO |
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Advertising,Internet Marketing,Web Traffic
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The company chooses the marketing theme based on their product. Defining the market strategy has to be new because fetching new things yields customer attraction. Attracting the target customer makes sales conversion. Now company people tend to choose online marketing. There are many advantages exists in internet market. The internet marketing components are search engine marketing, search engine optimization and social media optimization. These are come under digital marketing. The search engine marketing (SEM) is nothing but pay per click (PPC). This type of marketing is extremely costly. This is done to display the advertisements along with the search results. The search engine optimization (SEO) is done to improve organic search results. This is cheaper in comparing with any other marketing. The social media optimization (SMO) is to spread the brand value via social networking sites. The SEO & SMO are the cheapest way of internet marketing. Both help to improve the quality of the webpage and to increase the page rank. Before Choosing the Service The company has to choose the best way between these two according to their product. If they cannot able to decide it they can approach any agencies and get the solution. They strategists can form the complete solution for the company before they start the process. The company has to check whether the agency will offer the complete services for their money and trustworthy. They must also consider the previous successful projects done by the agency. The strategies are very important than the link building. The customer has to discuss the current trends and strategies with the agency before letting them a project. If everything got fine with their work then concern let the whole project to them. Online Marketing Tools Optimizing the search engine results requires both on page and off page work. On page work is done by the website admin. The off page work is the external source that helps to improve the website traffic. The webmaster tool is a free tool that acts as an interface between the website admin and the Google. You can have a direct contact with the Google through this. The Adword tool can help you to select the targeted keyword. Through backwatch checker you can check the number of backlinks. The backlinks can help to increase the website traffic. With high traffic, the page rank can get increased. Check whether these links are do follow or not. Do follow links is taken in consideration by search engine. The no follow links just helps to increase the traffic but it is not considered by search engine. Comparison on Both Search engine optimization improves organic results. They will be last lasting. You have a prepared a right plan before starting the process. If the process is wrong surely it will turn as spam. The social media optimization spread the brand via social networking sites such as facebook and twitter can help you gain followers and fans. You can have a direct contact with your consumers.
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SEO and SMO, Search Engine Optimization, Social Media Optimization,
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