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Google is one of the major and popular search engines that hold a very reputed position amongst all other search engines. The better the ranking of a website in Google, the better will be the business outcome. In order to generate more traffic to websites, it is important for businesses to optimize the websites and make them more search engine friendly. By making use of the right keywords and informative contents, it is possible to increase the traffic levels to a great extent. By optimizing the blog posts and website page with the apt keywords, it is possible to index in search engines. Your page will gain more recognition and authority which will raise the rankings. Latest search engine update Over the years, many black-hat techniques and methods are being used in order to increase website traffic and this has caused many issues in the search engines. In order to better regulate the operation of search results, Google has come up with the Penguin 2.0, a recent search algorithm update that rules out the existent of any spam or fake websites. This update ensures the existence of only quality links and filters out the rest of them. It creates a benchmark that is high in standard from separating a good website from a bad one. Those site owners who have been using black-hat techniques can no longer find any benefit with such methods as they will be penalized immediately for such acts. Disown your site from bad links If your website is known to be having poor links and is known to be created by black-hat technique then it would lead to penalty. The anchor text should not overly optimize or should not lead from websites that are inappropriate in nature. If the link comes from a particular website that has no connection with the existing website in any manner, then it would lead to penalty again. These are some of the major reasons as to why a particular site will have to face penalty. Taking care of these aspects and making sure to include links from appropriate website will enable the website to get a good position in the search engines. Create high quality contents on a regular basis It is absolutely important to create high quality contents on a regular basis and this is one way a website can retain its position in the search engines. As per the latest Google Penguin update, a website should not be flooded with too many keywords and if it appears to be overcrowded then it would have a completely negative impact. It is important to post fresh and informative contents on a regular basis in order for the search engine to bring out the results. If a website is found to be untouched for several months and if the new update is not implemented it will lead to penalty. By making the necessary changes to the website or blogs from time to time as per the current penguin update, the website will be able to get a good ranking in Google. Local seo services, Pay per click advertising services.
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