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The first step to build an online empire is to register a domain name, which should effectively represent the product or service that you are going to offer through the website. In this digital world, website is a means to reach the diverge group of customers irrespective of their geographical location. While it’s just a matter of few minutes to register a domain name, it takes a good research and analysis to choose a search engine friendly, short and appealing name for your website that the users can easily remember. We register domain name for a particular period, say for 1 year or 5 years. After the registration period gets over, the owner of the site needs to renew it again. If the owner doesn’t renew the website, it gets expired and someone else can purchase it. To purchase a domain, you can search over internet for website registrars and can easily get your chosen name registered online, but also look for the name availability. The prices might vary from company to company, thus spend a little time over internet to get the best deal from the lot. However, while registering a domain name, you must consider avoiding a few things which are mentioned below: • Don’t choose a registrar company that won’t allow you to transfer the domain later. There are many companies in the market who uses terms to retain their customers and don’t allow domain transfers. Thus, before buying, just asked the customer service professionals about the transfer terms and conditions. They might ask you to pay some money and give a letter stating the reason of your transfer. • Don’t register for Less than 5 years. Whenever registering your domain name, do it for at least five years. Choosing a longer registration period helps creates a trust worthy, legitimate and reliable image of your organization on the people when they look at your “whois” information. Companies, who are serious about their online presence and focus on internet marketing, often go for a registration 10 years. Moreover, from the search engine point of view also, choosing a longer period proves beneficial for the companies. Search engines would never like to catalogue or rank a particular website that might get lost in the next one year. Search engines like Google always look for ways to weed out spammers from the list of legitimate ones. A longer registration period shows the search engines how legitimate your site is and also that you are planning for a long-term online existence. • Don’t limit only to “.com”. Registering only for a “.com” domain restricts your online presence. As the business grows, the competition becomes cut throat. Thus, it is always suggested to choose multiple and popular domain extensions while doing the registration. Some of the popular extensions include – “.com”. “.net”, “.org”, “.biz” etc. While you Related Articles -
Domain names, web hosting company, email hosting, cloud solution, cloud computing solution,
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