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You have probably heard that quality content is the cornerstone of a successful SEO Canada marketing plan. This means that you need to be aware of what your clients are looking for and give it to them. One thing you need to keep in mind is that search engines also use the relevance of your content (among many other elements) to rank your website when a query s placed. Therefore, it is of paramount importance to post informative content that will be useful to your clients. Tips for Promoting Your Content Now, while the quality of your content is of extremely importance, you need to know how to get it to your target clients. There are some basic techniques that every SEO Canada marketer employs. These include: 1. Optimizing Good Content SEO Canada is not just about stuffing your content with keywords. If anything, if you do that today, your site will be penalized. Instead, it is important to write informative content with a few keywords in it. 2. The Title Tags Every page on your website has a reference, sometimes referred to as a tag. This is what the search engines use to identify what the page is about. It is therefore important to write concise and accurate title and page tags as well as image ALT tags. 3. SEO Vs Content While keywords are important for optimizing content, it is important to do it well. You need to know the balance between content that is well optimized and one that is stuffed. It can be hard to find that balance, especially for beginners in SEO Canada lessons. So here’s the deal; place the keywords naturally in the content on the title, tags, metadata, some sub headers and sparingly in the content. 4. Image and ALT Tags All onsite content must be optimized, including visual content. Visual content is one of the most powerful tools of attracting your target clients to your site. Visuals are especially helpful with social media marketing which thrives on sharing. Additionally, well optimized visuals boost page optimization, which helps in increasing site ranking. SEO Canada is one of the most affordable yet well-paying marketing investments of all time. However, if you want to reap from this marketing strategy, you need to do it right. If you are not conversant with inbound marketing, you can always hire a professional to help you make and execute the plan.
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