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Overlooking the Target Audience: Every website is built in order to reach out to an audience. While any business would want to reach out maximum customers, the key here is to work keeping in mind the target audience. For a website to be successful, it is essential that the target audience in the specific market you’re trying to reach is carefully researched and then used as a foundation for building the website. Underestimating the Role of Content: People visit the internet looking for information and if your website has exactly what they are looking for then bingo, there would be no stopping to the amount of traffic your website can get. That’s why, website designers and web design companies need to design the website in such a manner that it is well integrated with useful and original content that consumers seek. Unorganized Content Layout: While a website’s content is what drives people to it, the way it is structured is what will make people stay on it and come back, thereby making the website a success. A common mistake that many website designers and web design companies make is that they just put blocks of content on the page without headings, sub-headings, bullets, keywords, paragraphs, etc. Users look for absolutely necessary information and scan through the page to find what they are looking for. A well structured page with headings, sub-headings etc that tells users where they are and what information is available on that page is essential in order to keep them glued. Poor Readability and Legibility: Many website designers and web design companies make the mistake of using too bright backgrounds that mask the text making it unreadable. Readability is a crucial element of web design. Of course, a good website interface design needs to grab the users’ attention but users have to read the text to be able grasp the information they desire. If reading on the website is a pain, then be sure that the user will never return again. Complicated Registration Forms: For website designers and web design companies, acquiring contact details of potential customers might be the aim behind registration forms, however complicated and overtly lengthy registration forms can scare the user away. Always remember that users visit the website to acquire information and not the other way around. So, always keep registration forms simple and ask only those details that are absolutely essential from the user. About Author Joe Brown Started the first coupons business in Australia that created Geo Push and Geo Fence for mobile digital Coupons. He also runs a web design company name "Webflow Design", It is a complete web development agency. With over 10 years experience they have built dozens of small and large websites.
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