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When it comes to increasing traffic on your website, web experts have come up with different set of opinions/suggestions as the trends are kept changing according to need or time. Just over 5 years ago, interactive design was not so much popular, this reminded a popular idiom that “Necessity is the mother of invention” so the time comes when behavioral or expectations changes of audience on web tend to take shape. Recent study exposed that users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer because visit-durations follow a negative Weibull distribution. Hence, to gain more attention of users in less time has become possible with interactive web design & development. This further increased the need of communicating candid message to the audience within 10 seconds. Retaining traffic on your business or personal website is one of the tricky and hard earned factors you may require for a steady online repute. There are majorly three pillars that web expert usually consider: • Getting new visitors. • Getting repeat visitors. • Increasing the amount of time a visitor spends on site. Interactive websites prompt all above listed parameters in one or another way. Whenever a visitor hits on an interactive website, he/she would get glued up to your website. This calls the action station, time to communicate with visitors on website by not just adding a live chat option but taking a number of interactive design feature live for the clear communication on web through website. Although interactive website met the real-time need, however it still had to be actively developed so that web will go more interactive. Visitors feel important and get attracted to interactive website due to its customized features like Feedback forms to gather information (with validation), Survey/Polls, Automatic subscribe/unsubscribe to a mailing list (e.g. for newsletter), Bulletin boards/discussion forums (can be used for customer service) with automatic new message email, Guestbook/classified advertisement system, Password protected private areas, Self-selected FAQs, Site search engine, Interactive games/puzzles, Referral service (get user to recommend your site to someone else), Multiple choice tests, Calendar, Personalized Postcards, Updateable News Column. And in some cases, sites use cookies on interactive websites to welcome the user with his or her name. Thus one can significantly increase traffic to interactive sites using online tools. Interactive websites are prone to increase traffic as well as the time spent by each visitor on your website. Such interactive websites offer an active / live feel to the visitor and creates a sticky effect to keep visitors glued up to your website. An interactive website gives visitors what they want and gives them reasons to stay longer or to return again in future. Evocative interactive features can make a website incredibly profit generating. The author is occupied as a web researcher at Eyebridge – An Interactive Digital Agency, the agency has operations in U.S.A , Australia and India, promoting interactive web design and development.
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