To some extent, profitability of a website depends on its user-friendliness. Being user-friendly can impact on significant factors, including visitor retention rates, conversion rates of individual pages, bounce rates and the overall conversion rate of the site. |
Many website owners mistakenly assume that having one is enough to reach their target market. Although, a website is a good gateway to your online marketing campaigns, it isn’t going to make all the difference for you. Websites aren’t supposed to be about presentation and promotion alone. It needs to be a lot more if you are aiming for higher conversion rates.
Making a website user-friendly should be addressed during the site’s design conceptualization. The job of a website designer is to layout design concepts and come up with several options for you to decide and try out. Although the significance of a visitor-friendly website design isn’t relatively new to most website owners, it is something that is often taken for granted.
Why user-friendliness is important?
User-friendliness is representative of a website who understands the true value of efficiently and effectively satisfying visitors and meeting their particular needs – and that is exactly what a website was designed for. Your website doesn’t even need to satisfy all its visitors if they aren’t your target audience. It doesn’t matter if children find it hard to use your site when they aren’t the target market of your online marketing campaign. Point being, identifying your target and tailoring your website’s user-friendliness to meet their needs will go a long way to generating the much desired overall conversion rate of the site both in the context of SEO and marketing.
What are the qualities of a user-friendly website?
There are some aspects that should be considered during the design of a website, including:
Navigation and Orientation
Navigation provides the means for visitors to get from one page to another, while orientation is the ability of the users to recognize and appreciate their current location with the website. If you aim for user-friendliness, these two aspects should be going together - one cannot do without the other. Some of the characteristics of good navigation include hyperlinks, search functions, appropriate titles and headings, and a progress indicator. Global, Secondary and Breadcrumb are three main forms of navigation.
When your website allows your users to find the capabilities they exactly expect from your particular type of website site without errors and malfunctions, then you are letting them enjoy efficient functionality. The website design analysis tests website usability, determine weak spots to help resolve usability issues.
Website appearance and presentation is as important as the content nestled within. Visual clarity plays a vital role not only in attracting visitors, but also in keeping them satisfied and happy. Although, visual clarity depends a lot in the experience and background of the viewer, unlike untrained observers, experienced viewers tend to look beyond the attractiveness and beauty of the site. The best web designers in the industry think that beautiful web pages aren’t necessarily better ones. Cheap, ugly-looking sites can outperform professionally designed websites if they know how to deliver the right message to the right audience. Visual clarity is more than slick, attractive web pages. It is conveying the message in simple, but complete clarity.
There are a lot more to web design than many web designers seem to understand judging by the hundreds of websites we get to see every day. Bottom line is: it takes a trained eye and an astute mind to know a good website design from a bad one. However, at the end of the day, it’s not attractiveness and fanciness that count, but your site being user-friendly. For more info about world class website design, visit http://www.debtechllc.com.
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