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Pros and Cons of Single Page Websites. The Singapore website design industry has grown rapidly over the years, primarily due to its adaptability to trend changes. E-commerce firms in Singapore spend a large portion of their marketing budget to hire companies that specialize in website design in singapore to keep their websites up-to-date with the latest trends. One trend that is growing in popularity in Singapore is single page website designs. Trends come and go, some are just a fad, others could revolutionize an entire industry. Here we have highlighted a few pros and cons of single page websites to help you decide if this website design is suitable for you and your company. Pros: 1. Simple To Use SMEs in particular, prefer having a single page website compared to multiple page websites as it makes it easier for users to navigate the website. Reading information becomes simpler and more efficient, compared to navigating in circles. 2. Easy To Build & Manage Having a single page website makes it easier for anyone to build and manage their website content. Single page websites are popular amongst students, small businesses, freelancers or individuals who simple want a space to express themselves. You don’t need to be an expert web designer to run a single page website. 3. Responsive Design Due to its simplicity, single page websites do not have many sections and external links making it easier to load across devices. Single page websites are more mobile-responsive compared to multipage websites. 4. Storytelling Parallax scrolling is a common feature on single page websites, enabling background images to move at a different rate of speed than other foreground elements on the page resulting in a cool 3D-effect as users scroll further down the page. This interactive feature is great for your website to convey information by telling a story that people will love. Having a good overall flow usually results in higher conversion rates. Cons: 1. Get to the point! In this instant age, people want to skip the appetizer and get straight to the main course of things. Searching for information can be a daunting task on single page websites if the page is not coordinated well. Websites need to have a balance between cool effects and function. If you’re going to have a single page website, keep it simple and add search optimization tools. 2. Incompatible with SEO Here’s the simple logic, the greater number of pages your website has, the greater its search engine ranking. With all the content centered and focused on a page, metadata struggles, and search engines have less pages to index from your website. Hence, having a single page website limits the chance for your website to be discovered. 3. Loading… Effective single page websites usually comprises of 1 to 3 pages joint together as one, with special effects to make scrolling more interactive. These special effects require rich JavaScript content and the use of high requirement web design technologies like CSS3 and HTML5 which can cause pages to take longer time to load. This could be detrimental to the conversion rate of your website, as people might be impatient to wait for the content to load. Conclusion Be it single page websites or multipage websites, it is important to develop and design a website with end users in mind. Websites need to have the right balance of great design and functionality in order to work effectively.
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