Lead marketing is a powerful way of promoting your home based internet business. Before discussing lead marketing, however, it's important to discuss online advertising in general and how internet businesses are generally marketed. It might surprise you to find that many do not make the best use of what web-based technology can offer. |
Many people simply apply offline technology to their online businesses. They may have been involved in sales marketing in their terrestrial companies and believed that all they had to do to be successful was to advertise and wait for the sales to roll in.
Wrong! In fact they have no idea how wrong they are - or were, because such people are no longer in business online. They have failed because they did not understand the nature of internet marketing. Lead marketing was an unknown term to them, and for every home based internet business that succeeds, another 99 fail. Don't be one of them.
Home Based Internet Business Fundamentals
It's important to understand the power of the internet and the science of numerology. If only 0.1% of your leads provide you with an order, you would be struggling with a traditional business. Your potential customer base is what - maybe 1,000 or even 10,000 if you are very lucky? Yes, if you are very, very lucky! Perhaps 10 - 100 sales from all of this? Yes - you will have to be even luckier than that to be successful. More on this later!
With online marketing your sales base is as big as you want it to be. The whole world if your product is universal! A billion perhaps or even just 1 million. What's 0.1% of 1 million - 1,000? Yep - if you cannot convert 0.1% of your potential customers then you need some extra training!!!
Lead Marketing and Ad Tracking
Maybe you need some training in how to use the internet to promote your products or services. The thing is, there will be no shortage of potential buyers online - you just need to know how to capture them and sell to them. Many will come to you with their tongues hanging out if you can identify them properly - but that's where most people go wrong. They could neither identify their potential market nor sell to them even if they were standing in line!
Concepts such as lead generation, lead marketing, ad tracking, video postcards, Google hangouts, contact management and sales funnels might seem alien to them, yet they are crucial to online success. Keeping in mind that each of these will contribute to your success, it is little wonder that those that are expert in their use try to keep their secrets to themselves.
What is a Sales Funnel?
Here is just a small example of how a sales funnel can help you to attain a much higher conversion rate of leads to sales than most home based internet businesses dream about.
Think of a funnel, with a wide mouth and narrow bottom. The term 'sales funnel' is enough to explain that more leads enter the funnel than reach the bottom. The way to use such a funnel is set 'rules' that have to be met before a lead can progress down the funnel.
If you get your rules right, then those that make it should be sure-fire customers or clients. Get your rules wrong, and either too many or too few manage to pass own the funnel - you either lose sales through over-strict rules or waste time with those who have no intention of buying.
A combination of lead and sales analysis will enable you to attract the right people to enter your funnel and to set rules so that your efforts are spent on genuine prospects and not wanabees. How do you do this? Well that is another story, and an important aspect of good online sales technique.
Hangouts, Videos and Domains
The use of so many marketing techniques and tools cannot be fully explained in an article of this length - and there is a lot more involved than just sales funnels. Google Hangouts are a great way to get people together with similar problems and issues to solve. The whole subject of Google tools is an entire topic itself.
So too is the correct way to use videos in advertising, and how to produce and make best use of your marketing videos. Even creating and using multiple domains and subdomains on your website is a simple way of maximizing the sales potential of your site.
It doesn't mean that if you get 200,000 visitors to one website, you will get 400,000 to two, because many will be duplicates. However, the more domains you can operate at the same overhear cost, the more money you will be likely to make.
Lead Marketing: Summary
It all seems very complicated, doesn't it? Wouldn't it be great if you could have all this done for you! It all appears to be so much hard work, yet it is hard work that many people have done before you. What's wrong with a bit of hard work if you want to make money online?
Success does not come on a plate! Lead marketing can go a long way to helping your home based internet business to become successful. There are ways to simplify the process and to make that road you travel on a little bit more downhill.
If you want your home based internet business to be successful, then check out Alexander's site Lead Marketing website, where you will find one of the internet's most successful lead generation systems. Ileadzone.com also introduces some very easily used but powerful marketing and analysis tools to help you to even further success. It is practically all done for you!
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