Advertising Articles and Ezines

Advertising	Subscribe to articles in Advertising. Click here to view EZINES in Advertising Showing 1 to 25 of 500 Articles in Advertising. Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

1. Points to Keep in Mind While Selecting Corporate Gifts February 22, 2024 Custom corporate gifting is an essential part of any organization's work culture. Whether the employee is an intern or a senior executive, every employee in some form or the other receives personal corporate gifts during their working tenure. How well an organization optimizes this gift is what matters. Distributing custom corporate gifts is gradually becoming a norm across several organizations as it builds personal relationships, boosts employee morale, and builds trust. Keeping this in mind, an organization also needs to ensure that the custom corporate gifts manufacturer is legitimate and ... (read more) Author: Shalini Mittal

2. Points to Keep in Mind While Selecting Corporate Gifts Manufacturer February 22, 2024 corporate gifts manufacturer. Corporate gifting is an art, and it takes someone with expertise and experience to be able to guide you on what is exactly required!">Custom corporate gifting is an essential part of any organization's work culture. Whether the employee is an intern or a senior executive, every employee in some form or the other receives personal corporate gifts during their working tenure. How well an organization optimizes this gift is what matters. Distributing custom corporate gifts is gradually becoming a norm across several organizations as it builds personal relationships, ... (read more) Author: Shalini Mittal

3. What are the Points to Keep in Mind While Selecting Corporate Gifts Manufacturer February 22, 2024 Custom corporate gifting is an essential part of any organization's work culture. Whether the employee is an intern or a senior executive, every employee in some form or the other receives personal corporate gifts during their working tenure. How well an organization optimizes this gift is what matters. Distributing custom corporate gifts is gradually becoming a norm across several organizations as it builds personal relationships, boosts employee morale, and builds trust. Keeping this in mind, an organization also needs to ensure that the custom corporate gifts manufacturer is legitimate and ... (read more) Author: Shalini Mittal

4. How to design a good ad banner December 20, 2023 Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products or services online. Because it is such a popular and proven option, all ad servers support banner ad format. A good ad banner should be eye-catching, informative, and effective at driving traffic to the advertised website. Here are some tips for designing an effective ad banner: Keep it simple Ad banners should be simple and easy to understand. Because banner advertising is the oldest ad format, viewers are already very familiar with these ads on a page. They simply do not s... (read more) Author: Watson F

5. Issues for publishers with wrong ads showing on their websites (part 2) December 07, 2023 The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative user experience and damages to reputation. However, there are more problems publishers need to consider when they allow ads to run without monitoring. Run the risk of legal and compliance issues In some cases, wrong ads may contain controversial, misleading content, or worse, illegal, deceptive content that violates advertising regulations or infringes on intellectual property rights. For example, a vaping ad showing up on a kid-friendly site can land you in hot water. ... (read more) Author: Watson F

6. Problems with click-bait advertising and how to avoid them (part 2) November 07, 2023 Using click bait in ads is problematic because of misleading content and ad fatigue. Moreover, it may generate traffic in the short term but often damage the reputation and make it more difficult to reach the target audience. Publishers, advertisers and ad servers should avoid using and serving clickbait advertising if they want to build a sustainable and long-last business. Reputation damage When users are repeatedly exposed to clickbait advertising, they are more likely to associate all advertising with a negative experience. Click-bait advertising damages the reputation of all adverti... (read more) Author: Watson F

7. Advantages of video ad serving October 20, 2023 Video advertising is becoming increasingly popular as a way to reach consumers. One of the reasons for the popularity of video advertising is the advantages that it offers over other traditional forms of advertising. Below are some of the advantages of video ad serving: Engagement Video ads are more engaging than traditional forms of advertising, such as text ads or banner ads. They allow advertisers to tell a story or convey a message in a more visual way. When creating a video ad, make sure your videos are high-quality and interesting. Consumers are more likely to watch and remember a ... (read more) Author: Watson F

8. Challenges with video ad serving October 20, 2023 Video ad serving is a powerful service that can help businesses to reach their target audience, increase brand awareness, improve conversion rates, and be more cost-effective. However, there are also some challenges associated with video advertising: Ad fraud Ad fraud is a major challenge for the advertising industry in general and also for video advertising. Ad fraud happens when someone intentionally deceives advertisers into paying for fake impressions or clicks. Ads can be viewed by bots or device farms. To prevent and minimize fraudulent activities, use a reliable ad server and part... (read more) Author: Watson F

9. What is ad skipping? How should advertisers deal with ad skipping? October 09, 2023 Ad skipping is the act of skipping over advertisements that are played before, during, or after video content. Often as an video ad serving setting, a video ad is skippable after about 5-10 seconds. Most of us have seen and clicked on “Skip Ad” button many times. Here are some examples of ad skipping: skipping a pre-roll ad before watching a video; skipping a mid-roll ad on a streaming service while watching a long TV show or movie; skipping a post-roll ad after watching a video on a website. Why do people skip ads? There are many reasons why people skip ads. Ads can be interruptive and ... (read more) Author: Watson F

10. How many advertisements should you have on a web page? September 11, 2023 The number of advertisements that a publisher should have per page depends on a variety of factors, including the goals of your business, the website design, and the preferences of the target audience. Those are just a few considerations to consider when deciding how many advertisements to have per page: Purpose of the page The first thing to consider when deciding how many advertisements to have per page is the purpose of that page. If the page is designed to generate revenue through advertising, then it may make sense to have more advertisements to maximize the potential for earning re... (read more) Author: Watson F

11. How to fight against click fraud September 06, 2023 Click fraud is a type of fraudulent activity that occurs when a person, automated script, or computer program imitates a legitimate user clicking on an ad, for the purpose of generating a charge per click (CPC) without the advertiser receiving any actual benefit. This fraudulent activity can be costly for advertisers because they pay for each fraudulent click without receiving any value in return. It inflates the number of clicks and increases ad expenses for advertisers. To fight against click fraud, there are several strategies that advertisers and businesses can use: • Monitor traffic:... (read more) Author: Watson F

12. Defining Your Brand's Purpose: The Power of Crafting a Compelling Value Statement April 20, 2023 If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its values are aligned with theirs. But if you want to inspire that trust, establish an emotional connection with consumers who share your brand’s values, and gain an edge over the competition by showing consumers that your brand is more trustworthy than the rest, then you have to understand brand p... (read more) Author: Susan Friesen

13. How Brand Positioning Transformed a Counselling Business into a Market Leader April 10, 2023 Standing Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a name for your business and building awareness of your brand can be incredibly difficult. And for businesses operating in oversaturated industries, it can feel like an impossible task. If you’re trying to figure all this stuff out for yourself, you’ve probabl... (read more) Author: Susan Friesen

14. Best Google Partners in Chennai April 02, 2023 Google Partners in Chennai If you have a business in Chennai, India and are looking for ways to expand your digital presence then look no further than a Google Partner. A Google Partner is an expert in marketing, enabled by Google to help businesses build, manage and optimize their online presence. With all the latest tools and techniques available from the giant tech giant, a Google Partner can tailor the perfect marketing strategy according to your brand's needs. They can offer specialized services such as in-depth branding consultation, customized plans for creative content distributio... (read more) Author: Viswanathan Ganesan

15. Top Google Partners in Chennai April 02, 2023 Google Partner in Chennai If you have a business in Chennai, India and are looking for ways to expand your digital presence then look no further than a Google Partner. A Google Partner is an expert in marketing, enabled by Google to help businesses build, manage and optimize their online presence. With all the latest tools and techniques available from the giant tech giant, a Google Partner can tailor the perfect marketing strategy according to your brand's needs. They can offer specialized services such as in-depth branding consultation, customized plans for creative content distribution... (read more) Author: Viswanathan Ganesan

16. SEO Terms Every Mornington Business Owner Should Know March 07, 2023 SEO, or Search Engine Optimisation, allows Mornington businesses to gain visibility on search engine results pages like Google. Optimising your website and content for the best online performance can ensure that your business will be seen and heard by potential customers in the city or the wider region. While SEO practices, terms, and general strategies typically fall in the purview of a marketing team, business owners should know the basics to understand the process and how to help support a successful online presence. Not only will understanding SEO terms help business owners make ... (read more) Author: Edmund Brunetti

17. Iwalker and Look Walker- Most Powerful Marketing Campaign March 03, 2023 There's no denying the way that one can never benefit from a marketing campaign. The accessibility of a few techniques, strategies, procedures, and channels frequently overpowers the advertiser for decision. Consequently it might be ideal assuming you generally started with a powerful marketing campaign intend to yield prevalent outcomes. Here is a point by point breakdown of how you ought to structure, oversee and gauge your marketing campaigns for outright achievement. At the point when you opt for Lookwalker as your favored modeof advertisement, you should understand that you are focus... (read more) Author: Ram Sewak

18. Como criar anúncios de alta qualidade no Google Ads March 02, 2023 Saber como criar anúncios de alta qualidade no Google Ads é uma parte essencial de qualquer negócio de sucesso. Anúncios que captam a atenção de potenciais clientes e os levam a comprar o seu produto ou serviço podem ser a diferença entre o sucesso e o fracasso.  Felizmente, criar anúncios que sejam visualmente apelativos, incluam uma cópia persuasiva, e visem o público certo não tem de ser difícil ou demorado. Neste artigo, descubra algumas dicas para a criação de anúncios de alta qualidade, que o ajudarão a atingir mais clientes e a aumentar as vendas. O que é o Google Ads? O Google A... (read more) Author: Rodrigo Darzi

19. What Is Schema Markup and How to Implement It on Your Website February 26, 2023 Schema markup is a powerful tool for improving the visibility and performance of websites in search engine results pages (SERPs). In this blog post, we will define what schema markup is, its benefits for SEO, and how it works. We will also provide some tips on how to implement schema markup and best practices for optimizing your site’s performance with schema markup. In today’s digital world, having a website is not enough to succeed in online marketing. A website must be optimized for search engines to drive traffic and achieve a high ranking in search engine results pages (SERPs). One o... (read more) Author: Nick Keeping

20. How to Choose the Right SEO Company February 26, 2023 In today’s digital age, having an online presence is crucial for businesses to reach out to their target audience. To achieve this, search engine optimization (SEO) plays a vital role in improving your website’s visibility and ranking on search engines. However, not everyone has the expertise and knowledge to implement SEO strategies. That’s where an SEO company comes in. But, choosing the right SEO company can be a daunting task. In this article, we’ll guide you through the process of choosing the right SEO company for your business. Choosing the right SEO company can make or break your ... (read more) Author: Nick Keeping

21. How to Conduct a Technical SEO Site Audit February 26, 2023 Conducting a technical SEO site audit is an essential process for improving the search engine performance of a website. This process involves evaluating the technical aspects of a website such as site speed, crawlability, site structure, and on-page SEO factors, among others. In this blog post, we will discuss the steps involved in conducting a thorough technical SEO site audit that can help you identify issues and opportunities for improvement and ultimately increase your website’s visibility in search results. Step 1: Conduct a Crawl Analysis The first step in conducting a techni... (read more) Author: Nick Keeping

22. 10 Common SEO Mistakes to Avoid February 25, 2023 Search Engine Optimization (SEO) is a critical aspect of any digital marketing strategy. It is the process of optimizing your website to rank higher in search engine results pages (SERPs). However, many businesses make common SEO mistakes that can hurt their rankings and ultimately affect their bottom line. In this blog post, we'll highlight 10 common SEO mistakes to avoid, along with actionable tips to help you optimize your website and improve your search engine rankings. In today's digital age, having a strong online presence is more important than ever. With over 3.5 billion searches ... (read more) Author: Nick Keeping

23. 5 Popular Marketing Trends That Will Surely Benefit Businesses February 14, 2023 Marketing trends are important because they can help you to stay on top of the latest marketing techniques and strategies. The more you know about what is happening in your niche, the better off you will be. This will help you to stay on top of your game and make sure that your business is always ahead of the curve. Read on to find out more about the latest marketing trends. 1. Cyber security short courses Cybersecurity is a course that teaches students how to protect their data and cyber assets from hackers and other malicious attacks. In the modern world, cybersecuri... (read more) Author: Marshall Thurlow

24. Four Ways Businesses Fail In Their Marketing Strategies February 02, 2023 Getting the most out of digital marketing for local companies is often a challenging endeavour. With so many strategies and tactics available, it can be difficult to determine what actually works. Unfortunately, this leads some business owners to make costly mistakes that can derail their marketing efforts. Here are four ways businesses may unknowingly fail in their marketing strategies. 1. Not Tracking Metrics Businesses often create marketing campaigns and strategies without any measurable goals. Unfortunately, this can result in wasted resources, as it is impossible to determine i... (read more) Author: Edmund Brunetti

25. The Most Popular Tech Trends That Will Benefit Your Business February 01, 2023 As technology continues to evolve, new and exciting trends are emerging. Tech trends are the latest advancements, tools, products, services, and platforms that are changing the way businesses operate. It also changes the way customers interact with technology. In this article, you will be looking at some trends that are good for your business. Read on! 1. Edge computing Edge computing is a method of storing data and running calculations close to the source of data, instead of in a central data centre. It’s a way to make sure that the company or business can have faster access to... (read more) Author: Marshall Thurlow

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