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An ezine is an online newsletter. Ezines have been around in one form or another for years on the internet. This is an easy and popular way to communicate with your readers because it allows you to build credibility and establish a relationship with readers. Below are five reasons you want to create an ezine for your business: 1. Build a relationship with your site visitors. Ezines are a great way to establish credibility with your readers because it gives them a chance to get to know you. The better they know you the more they are likely to trust you. You want your readers to trust you so that they buy from you. 2. Capture email addresses to build a list. By capturing email addresses, you can recycle your traffic. Most who visit your site won't buy from you on the first visit. It's much easier to get others to subscribe to your list than it is to sell them a product. By contacting your readers regularly, you will eventually make the sale. 3. Increase your business revenues by offering advertising. Advertising products or services related to your offerings gives you additional content for your ezine. It also gives you additional revenue by charging for including ads in your publication. There are two types of advertising you may offer: ads in your ezine and solo ads. Solo ads are individual ads sent out by themselves. You may charge more for these than for an ad in your actual publication. When offering advertising be careful though. You don't want to offer advertising that is either unrelated to your topic or is a direct competitor to what you sell. Make sure these ads complement your own offerings and offer valuable resources to your readers. Also, don't send out too many solo ads or include too many ads in your ezine. You will alienate your readers by doing this. 4. Sell more of your products and services by offering more information. You may offer your content in different formats: audio, video, and text. Content you may offer includes articles, product reviews, and product comparisons. Mix up your content. You want to offer readers as much information as possible but don't be afraid to presell readers on your products or services. 5. Ezines allow you to offer content readers can't get anywhere else. Include some exclusive content in your ezine readers won't find anywhere else. Not only does this give them an incentive to subscribe, but it also gives them an incentive to stay subscribed. If you're looking for an easy way to build a list and build a relationship with potential customers, an ezine is an easy way to do it. Like these tips? Then read my internet marketing blog for more tips and strategies to teach you internet marketing. Get your free 23 page, "Internet Marketing Tips" Guide to learn internet marketing. You'll also find 1000s of dollars in free ebooks and software to help you with your internet marketing tasks.
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