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Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry - PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building PPC Advertising Most search engine marketing agency can do PPC for you. This should be one of the services that they can do for you. If they cannot do PPC, then look for another agency. If your site is new, PPC is one of the best ways to get started. This form of paid advertising can give you information about which keys words you need to concentrate on. Copy Writing Abilities A SEO agency needs to write good copy. Ask for samples of the clients websites, pages, or sales letters that they have written. Check with their clients to see if this is actually their work. You want the agency to write copy that will bring you new buying visitor to pay for the agency’s services. Make copy writing a must when choosing a SEO firm. The copywriting should provide content that steers search engine visitor to your site. Once at your site, these visitors should be persuaded to click on your “buy now” button. A strong emotion should be built, in the visitor, so that they are happy making the purchase and are ready to buy any up sell that is presented. What visitors buy should make them feel good so that they don’t have buyer’s remorse a few hours later. To get visitor to buy is a combination of content and visual web site appearance. Graphic plays an important part in persuading visitors to buy or to take the action called for on the website. An agency should be able to improve your graphics. Content Writing A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. It’s writing that keeps visitor staying at your website long enough to stir their interest in buying your product. Keyword Building The search engine marketing agency’s main purpose is to get you plenty of traffic and to help you convert that traffic into customers. This is done by getting your site to rank on the first pages of Google, Yahoo, and MSN. How is this done? You do this by concentrating on certain keywords. You will not be able to rank on first page for all of the keywords that exist for your product or service. How does the agency get your web pages on the search engine’s first page? They do this by spinning your one article into 50 or 100 articles. All these articles are different and submitted once to different directories. This gives you many submitted unique articles, which improves your chances of getting more backlinks to your site. This type of submitting improves your chances of getting on search engine’s first page. Then you need to have the search engine marketing agency promote these keywords and each web page using article writing, web directory submissions, press releases, blogs, social bookmarking, and many other promotions that can get you back link and traffic to your site. Finding the search engine marketing agency that will do an effective job in making you money is a most difficult task. Your SEO knowledge and direction in directing the SEO firm will be a determining fact in your success. You cannot just hand over the SEO job to the agency and expect them to make you money. Make sure they do tracking in all aspects of their SEO activities. Increased Visibility has developed a reputation for providing excellent SEO results. Their “get results” programs move you into successful marketing. They build and manage your website and traffic to get you more business and better rankings. Do you want an SEO firm that has good testimonials? For detail information, come to California Search Engine Marketing Firm and see for yourself what we can do for you.
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