|
An iron hand in a velvet glove? You can’t help asking yourself this question when you see how successfully a then 27 year old Norwegian woman has conducted her entire career since 1997 when she launched her concepts, of all places, in the Automobile After-Market Industry. In around 10 years she has made her baby - Falken Industries and its creations, a company dedicated to the conception, development and launch of global brands and products, the most notable of which is the Clean Plus® brand and product lines - into a flourishing company with an annual growth rate which is the envy of everyone in the industry. She could have stopped there. FLKI’s remaining competitors are all owned by corporate behemoths which could easily pay the price of $ 7-8 per share (the stock trades at around 20 cents at the current post crisis and so-called confirmed bottom) which is an oft’ cited estimation of what this company would fetch from an acquisition, in light of the brand value of its product conceptions and global distribution network, let alone for the talent that would come with it. But, on principle and perhaps for the love of work, she finds the time to continue the exponential growth in product development, besting her competitors on a fraction of the resources and costs. The woman that has the productivity of a 40 hours week in two days doesn’t seem nervous about the responsibilities imputed to her by a global distribution network continuously hungry for new products consistent with FLKI strategies ie that perform equal to or better than the best of the competing products, and is available to the consumer at prices always 25-40% less. “The conception of extraordinary products such as our recent “Brilliance” range is her driving force, a force only exceeded by her creative talent.” Says Manuel Garcia, communications officer referring to Helle Madso, President of FLKI. The recent press and media attention to this company is simply the cherry on the cake for an unconventional career in a predominantly male environment. After excelling in her MBA at one of Europe’s top schools, she sought and found the seed money to nurture her idea to fruition. By 1999 she had launched 23 products targeting novel and wholly neglected markets in the Car Care industry: women. “I want to create a company that is innovative, cost conscious, and exploding with the creative juices that fuel success. My action plan has always been to leave the 8% market share to the competitors to fight over and take the 92% in which our product concepts are flourishing,” said Helle Madso in between two airplanes in Copenhagen where I managed to reach her. Our communications department is actively working on developing exchanges with company directors from every major market globally with the aim of promoting our “eco pledge” earth friendly conceptions in an industry that has for too long ignored these simple precepts. FLKI product conceptions are bio-degradable, certified by Eco Pledge, and bio-degradable for the most part. With an estimated 200;000 persons promoting and commercializing FLKI product conceptions globally FLKI clearly wants the voices of its brands and conceptions heard. At trade shows, colloquies of the industry, trade journals and everywhere it seems you keep hearing it. FLKI is doing its job, and it’s doing it well. Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards. Distributors interested in learning more about the Clean Plus© Product Group's capabilities should visit www.cleanplus.com.
Related Articles -
Car care, car-care, autocare, chemicals, polishes, wax, wipes, wet wipes, clean plus, Lingettes, Nettoyant, Desinfectant, Wipes, Chimie, Degraissan,
|
