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Why use SMS to market products and services? by Fabiola Groshan

Why use SMS to market products and services? by
Article Posted: 12/16/2009
Article Views: 237
Articles Written: 9448
Word Count: 581
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Why use SMS to market products and services?

The SMS (short message service) is undoubtedly one of the most used communication services available. People are more likely to respond to text messages than phone calls and so SMS is widely used in marketing promotions and competitions. It is one of the easiest and most effective ways of promoting your business and marketing your products and/or services.

Since approximately 75% of all mobile phone users regularly receive and send text messages, it’s clearly a business communication channel worth exploring.

However, many companies still use the telephone or e-mail as their primary means of communication. If that sounds like you, it may be time for you to ask the question: Why use SMS to communicate with my customers, clients, suppliers and staff?

In order to understand why using web SMS could be beneficial to you and your business we need to understand the advantages and benefits that a web SMS service could offer you.

Did you know?

-You could save up to 75% in communication costs? Switching from voice or e-mail to web SMS can translate into savings of up to seventy percent, whatever the size and scope of your business might be. -You could increase your productivity? Using the SMS tools available on the Internet, also known as web SMS, you could increase the productivity of your business because of the communication spend you are saving. -You can communicate with a large number of people simultaneously using bulk SMS? Whether you need to bring some changes to the attention of your employees or keep your customers informed on a regular basis, this task becomes considerably easier and faster, as long as you make good use of the bulk SMS tool provided by web SMS. -You can save time? When time is of the essence, an SMS is instantaneous. Your message or notification will reach its destination a lot faster. Furthermore, there is less chance that the content of the message will be forgotten because it remains on the recipient’s phone. -You will be notified about delivery of your message? Mobile networks can inform you whether your SMS was received or not. -You can even set up a voting system or a fundraising campaign using web SMS.

But how do I choose?

There is a wide range of web SMS tools to choose from. If web SMS sounds like a tool that could work in your business, it’s important that you make an informed decision before investing in one of the many available. Here are some criteria to consider when choosing a web SMS tool:

-An effective web SMS tool should require no setup, except for adding recipients. -The SMS tool you choose should offer you the functionality of sending both bulk and individual messages. -Your tool should have the ability to create and manage SMS based campaigns. -Importantly, the web SMS tool you choose should offer your customers and clients replies that are free of charge.

Regardless of the type of activity and the size of your business, web SMS is a very effective communication tool.

One of the systems that provide all of the benefits listed above and many more is Mira Networks. If you’d like more information on Mira Networks, Click here. If you’d like to find out more about how SMS could transform the communication coming out of your business, get in touch with Mira Networks.

If you are looking for more information on Web SMS or SMS Tool please visit

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