If you plan on participating in events for your business, one of the things that you might want to consider is using a display rental instead of an exhibit purchase. This is often a good idea because it makes it much easier to trade up to newer models and designs, and you don’t have to worry about storage when you’re not out on the tradeshow circuit. |
When it comes to your tradeshow booth, it’s important to choose well right from the start so that you don’t waste time or money. Fortunately, here are some relatively easy guidelines to follow:
Assessing Your Needs
First and foremost, you need to decide what it is that you’re looking for when it comes to your display rental. The type of business that you are in makes a big difference when it comes to this decision. If you are in the business of selling trendy novelty items, a flashy display with high-impact motion and graphics might be just the right thing. If you sell medical equipment, however, then something a little more subdued would be better. You want your booth to expand your company’s branding and target your key market, so taking the time to assess your needs is well worth it.
Finding Your Rental
Your next step is finding the leasing company that you want to do business with. This can be just as important as if you were buying your exhibit booth outright. Potential customers don't know if you are leasing your booth or if you own it, and you want to present your best. Write your preferences down, such as price range, design and function, contract details and return policy. Call around and ask questions based on your list. This will help you select the right resource partner.
Remember that your display rental does not belong to you, and that you should take extra care to return it in good condition. Keeping this in mind will help you be diligent about keeping it clean and protecting it from damage. Leasing companies expect some wear and tear, so don't get too stressed out about it; just use common sense.
When you follow these simple guidelines for finding and using your display rental, you can be sure that you're doing your part in getting the most out of your event. The potential boost in business and long-term exposure can make a big difference in your company's overall success.
If looking for a display rental company that has been in the exhibit design and development business for over a decade, and prides itself on staying on the cutting edge of technology, hardware, and design visit http://www.display-rental.com
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