Development of a city, only to form their own characteristics and personality, only with infinite vitality, attractiveness and competitiveness. Cloud and the integration of small wooden toys made of large industry, making major feature, made great culture of China's wooden toys Asia-Pacific region's largest and highest concentration of the production base and build out the "landscape their homes, children's the world "charm of the city features. She shows the cloud and people from generation to generation the courage to reform, be good at innovation, and courage to break the spirit, to witness the ubiquitous since the founding of New China, the history of changes.
70s of last century: desperate to survive to the wooden play
Sixties and seventies of last century, as a mountain of cloud and, relying on local resources and do a mass more than 10 cars of all wood factory, the production is the abacus, chess, wooden folding chair more than 10 categories, hundreds of varieties of bamboo products. However, due to the low technological content of products, the variety identical, clouds and a number of vehicles wood enterprises in the post-70s have trouble.
Zhen-yun and wood play goal was one of the founders. In 1972, the then Bureau of clouds and county cadres, Industry, Communication & crafts Zhen-marked participating in arts and crafts session, Zhejiang Province received a message: the field of some production cars wooden toys efficiency is better. This news was very exciting Zhen-marked several heads discussed, considered to be out of clouds and wood processing enterprises adversities, and organized a number of enterprise backbone to go to Shanghai and other places to visit to learn more than a month. Later, these young people gearing up to produce the first batch of wood to play, sent to Shanghai, and thus get the order. Since then, the seeds of wood to play in the clouds and began to take root, sprout.
Shou-Chen is also a study tour to go out when the first batch of officers, and later became a cloud and well-known family of the founder of wood to play.
"One-off paint process is always, however, Father on the cloud and Shanghai to run back and forth five times, in Shanghai impressed by his sincerity and finally let him into the toy factory in Shanghai looked at the paint shop, smart man tell a look at will be, go back after some debugging, paint off finally passed. "Shou-Zhen's descendants said that Stanley Ho Sau-zhen toys in those days the older generation to go to Shanghai to send samples, are carrying sacks to go, county letter of introduction in the Shanghai can only live in the bathroom pass shop, 21:00 to stay there after the field is clear, business must get up at 5 o'clock.
80s of the last century: thousands of families to make a wooden play
In 1980, the clouds and wood play value for the first time over a million dollars. Wooden toys in the county the proportion of total industrial output value reached 95%, and wooden toys has become synonymous with clouds and toys.
The tide of change in the national economy, the clouds and wooden toy factory have carried out structural transformation. After expanding the right of the pilot, contracted operation and other measures to stimulate the vitality of enterprises unprecedented. It is in such a large background, clouds, and the first toy the private sector was born: This is a Yu-Lin companies registered under the name of clouds and county zhenpeng craft factory. A registered capital of 42,000 yuan, the economic nature of cooperation, the starting date of 1986.
30 years later, when the cloud and zhenpeng Craft Factory, has become a cloud and Zhenpeng Industrial Co., Ltd., Zhejiang Province, the company has fixed assets of almost billion, more than 1,000 employees, the company producing wooden toys over more than 4,000 product categories kinds of products are exported to the United States, Canada, Japan, South Korea - zhenpeng clouds and wood industry is a microcosm of the rise of the toy industry.
Recall the original business, Yu-Lin He recalled: "At that time, we do business is not the lack of technology, but the courage that I do so will undoubtedly become one of the toy's wind vane."
After the cloud and wooden toys gradually spread to the private sector, individuals, private enterprises blossom everywhere, forming a one a plant, the whole family young and old all the excitement of playing the situation. In 1994, the clouds and expertise to participate in China's rural appraisal 100, was named "Hometown of China's wooden toys."
After 2000: Toy Town wind and water
Cloud and wooden toys as a typical export-oriented economy, enhance the technical content of toys to create brand is the business and the local party committee and government have explored the subject. In 1998 and 1999, cloud, and toy companies by the government delegation to participate in the Shenzhen and Shanghai, organized by toy exhibition.
In 2001, the original cloud, and the upgrading of the town industrial district and county industrial park for the Cloud. In 2003, the National Light Industry Federation officially named the clouds and for the "China City wooden toys."
In the development process, cloud and wooden toys again and again to achieve a breakthrough of self. From the "manufacturing" to "create" from "OEM" to "Brand", cloud and wooden toy companies are gradually restructuring and upgrading the county wooden toy enterprises to apply for patents and proprietary intellectual property rights of products are nearly a thousand registered and application of mark up to 60 pieces. Hundreds of toy companies began to seize the domestic market, independent innovation and R & D products in domestic sales rising year after year.
At the same time, clouds and private toy business owners has also been upgrading. Bin (Shou-zhen's grandson) is the cloud and wooden toys Co., Ltd., Zhejiang, and the letter head of the third generation, 13 years ago, he took over the business from their parents hands. Was originally going to be easy to make money at home and take foreign orders, but he chose a difficult venture started its own brand road. After careful preparation, Bin south to Shenzhen, Guangzhou, north to Harbin, Shenyang, in more than 10 provinces and cities to establish specialty stores and franchise stores, unity known as "wood playing family." At the same time, he registered nine enterprise product trademark, but also independently developed more than 300 kinds of toys, including access to national patents have 50 items, 10 of China's vast network attracted the attention of business in just a few months, " and the letter "was established more than 200 online stores, Bin crowned as" China's first Top Ten Net-friendly "the first place.
At present, the cloud, and there are 733 small wooden enterprises, employing more than 20000, the annual output value of 12 billion.
The beginning of the 21st Century: New Chapter in fairy-tale world
Wooden toys given the cultural and creative core, the wood toy into a cloud of cultural products and the County ... ... County Government is "director" a new fairy tale.
The theme park, wooden toys, wooden toy museums, cultural and creative industries center wooden toys, wooden toys Convention and Exhibition Center, also in the pipeline.
We have reason to believe that the diligent and intelligent cloud and people, certainly a more attractive and writing a new chapter in fairy-tale world.
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