RSS is still a relatively unknown method of driving traffic to websites, but is becoming more popular every day. You can use RSS to supplement any email marketing you are currently doing, take advantage of RSS feeds to drive traffic to your blog or sales site or create your own RSS feeds so your messages and information show up on thousands of websites, blogs and desktops online. |
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Here are the most popular ways to integrate RSS feeds into your marketing effort:
Step #1. Build a dedicated webpage for your RSS feed.
This is probably the most important part of getting the most out of your RSS feed, is by building your own dedicated webpage for your RSS feed subscription.
The KEY here is to give your potential readers many options to adding Your RSS feed.
The best way for me to illustrate this to you is by clicking on the link below that leads to my dedicated RSS feed subscription page so you can see first hand what you need to do to get yours started.
Click here: http://www.e-bestsellers.com/rss_feed.html
Did you notice all the different options I give?
That's what you need to do.
Now, for those of you who aren't so web savvy, don't worry, I have something for you that will auto-generate a RSS feed webpage for you within minutes if you already have a Blog or RSS feed.
The service I'm talking about is called FeedBurner.com -- http://www.feedburner.com -- and is a free service for you to sign up for.
Here's what my webpage through FeedBurner.com looks like so you'll have an idea of what yours will look like.
Do you see all the options they give your potential readers to add your RSS feed to there RSS readers?
Once you've accomplished one of the two options above your all set to start promoting your RSS feed for MAXIMUM exposure.
Step #2. Add links to your RSS feed webpage on your website.
This is yet just another way to pull your visitors towards your RSS feed webpage by simply adding Text or Graphic links to your existing webpages.
Make sure you put them in Highly visible area's where your visitors will see your links.
I would would put one at the top, middle and bottom of your website.
This really depends on what kind of website you have so you'll have to use your own dicression.
Here's what I have done on my website to give you an example.
Click here: http://www.e-bestsellers.com
Step #3. Add this HTML tag to your RSS feed webpage.
Here's something you can add to all your websites webpages that will get the attention of Search Engines spiders to come on over and check out your RSS feed further.
Simple add the following HTML tag to the of your document:
link rel="alternate" type="application/rss+xml" title="YOUR SITE TITLE RSS Feed" href="URL TO RSS FILE"/
(note: add this < in front of "link rel" and this > to the end after the forward slash /)
Step #4. Some idea's if you have your own newsletter.
If you have your own newsletter like I do, here's a couple ways to get your visitors to visit your RSS feed webpage.
Add a link on your "Thank You" page that leads to your RSS feed webpage. Whether its a Text or Graphic link.
The key here is to get your RSS feed link in front of your readers as much as possible to get them to add your RSS feed to there readers.
The next one is, add a link inside your "Welcome" email that's sent out to your New newsletter subscriber after they've subscribed.
This again, will give you another chance of getting them to add your RSS feed to there readers.
Step #5. Put together a "Signature File".
Here's another couple great ways to get your RSS feed webpage more exposure every time you send out an email or post to any online forums is by simply putting together a "Signature File".
Now, every time you sent out an email to your list and/or business contact you can attached your "Signature File" at the end of every email you send.
The same goes for online forums, every time you make a post or answer someone else's, your "Signature File" will be automatically attached.
Your "Signature File" doesn't have to be a huge, a few enticing lines will do fine with your RSS feed URL.
Step #6. Submit your RSS feed to RSS Directories and SE's.
Another great way to give your RSS feed more exposure is by submitting it or them to RSS Directories and Search Engines.
I've listed a few resources for you below to get you started with.
- Feed Shark http://feedshark.brainbliss.com
- Ping-O-Matic http://pingomatic.com
- RSS Top 55 http://www.masternewmedia.org/rss/top55
Step #7. Write an article, if you write articles.
This is a great way to get your RSS feed webpage in front of thousands of targeted readers absolutely FREE!
Simply write an article on a HOT topic within your niche, and at the end of your article add an enticing, attention grabbing "Resource Box" that points to your RSS feed webpage URL.
I've listed a few resources for you below to get you started with. - http://www.e-bestsellers.com/article
Step #8. Set-Up a PPC(Pay-Per-Click) campaign.
For the last step to getting your RSS feed webpage Maximum exposure is to set-up a PPC campaign.
By doing this you will be able to send HIGHLY targeted traffic to your RSS feed webpage that are hungry for the information you have to offer.
The only downside to doing the PPC tactic is that it will cost you.
And, this tactic solely depends on whether or not you chose to set-up an RSS feed webpage of your own.
Step #9. Google's AdSense for Feeds offers contextually targeted advertisements, with a wide selection of advertisers. Google chooses not to divulge the percentage of revenue that is shared with the publisher, so it is difficult if not impossible to predict monthly revenue. The current Google AdSense system for feeds is tied to blogs and does not appear to be overly flexible. http://www.google.com/adsense
Now, I'm sure there are many others ways out there that could draw in more visitors to your RSS feed, but, these ones I just outlined in this article are the Best ones in my mind and are the ones I use.
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Copyright © Anne-Marie Ronsen
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