In Beijing announced the end of 2007, Sephora opened stores in China will reach 35; to 2010, will reach 100. At the same time, "SEPHORA online store" in China a year after landing today, but also be completed on line store to sell all the brand's commitment to become the only authority in the cosmetic retail site. Only two years into the Chinese market, Sephora began to accelerate to the layout of Chinese cities the pace of expansion.
Autumn of Beijing sky high gas Lang, a Mediterranean flavor with a rich Italian restaurant, filled with warm French sentiment. Here is the French cosmetics retailer Sephora Louis Vuitton's carefully chosen "thermal Christmas Open Day" site, it makes people feel the breath from the Paris fashion. Sephora China President Zhou Jisi (ThierryJaugeas) in the active site revealed in China's "100 Shop Project", the scene also demonstrates the 07 'show all season and winter makeup makeup review prospects for a more colorful fall into more fashion elements.
The "beauty candy store," said Sephora is one of Europe's leading cosmetics retailer specializing in high-end cosmetics and Perfume , Founded in 1969, Limoges, France, in 1997 to join the world's first Luxury Brand, Louis Vuitton (LVMH). At present, the Sephora in 21 countries with more than 800 stores and annual sales of more than 20 billion euros. Starting from April 2005 to enter the Chinese market, as of now, in Beijing, Shanghai, Guangzhou, Shenzhen, Shenyang, Hangzhou, Suzhou and Ningbo and other 8 cities opened 23 retail stores, and SEPHORA China's online store. Zhou Jisi said that in economically developed areas in China, high-end cosmetics in the field already has a stable, mature Consumption Groups, Sephora will accelerate the pace of China's shop, is China's huge market potential and consumers, "experiential" shopping popular for Sephora in China's "100 stores program," added confidence.
Zhou Jisi that in recent years, the global cosmetics market, particularly in high growth emerging markets, growth in demand beyond people's imagination. From around the world Management Consulting And research firm Kline (Kline & Company) statistics show that China's cosmetics sales in 2006 compared with growth of more than 13% in 2005, jumping to third in the world. Kang, general manager of China
Sephora Ms. Nga Army, said: "Chinese consumers have been aware of the search for beauty is also a kind of self-discovery. We feel that customers are getting more and more profound understanding of beauty, they will read many fashion magazines not always rely on a certain brand, but to go beyond the brand. Sephora sephora goal is to help them make more suitable for them, also more in line with the trend of choice. "
It is, at present, Sephora's World Shopping Mall in Beijing, Zhongguancun and Wangjing Hualian opened three retail stores, respectively. Trade shop in black and white tone for the entrance hall decorated main color in the skin, Make , Fragrance and other area open shelves, in addition to Sephora's own brand of the products, the large number of global brands such as Dior, Lancome, Yashilandai, Clinique, H2O and other products, as well as Sifu Lan exclusive introduction of the Chinese market, special brands, such as from Australia Mask Professional brand Skinvital, French bath brands LCD P, Eye Care Brand Tali Ka (Talika) and so on. It is reported that Sephora sells cosmetics, include a line of 60 global beauty brand, a total of more than 1,000 varieties. Clearly, Sephora's international operation mode and Louis Vuitton background, has earned numerous international supplier of first-line support for the brand. Also, Sephora's unique "3E experience" (Ease, Excitement, Education, that is free easy for it and excited to change the concept of) marketing model, is also the store has won recognition and trust of customers magic. I am China Toys Suppliers writer, reports some information about rubber golf tee , callaway divot tool.
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