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There are vastly more avenues for advertising a business now than ever before. With the internet and hundreds of cable television channels, in addition to newspaper, magazine, and radio advertising opportunities, marketing has become increasingly complex and broad-based. The marketplace is ever-changing with some previously dependable avenues to gain market share greatly diminished in effectiveness, such as Yellow Page advertising, replaced by more contemporary routes such as internet social media. Reaching a target audience interested in the product or service is critical to a successful business. The expense of a media campaign is not alone indicative of the potential success of the campaign. If not targeted with a beneficial message to potential customers, it can be a waste of time, money, and effort. On the flip side, a well-directed, inexpensive marketing campaign can be very profitable with a high rate of return on the advertising investment. There is one form of traditional advertising that is just as effective now as it has been historically, unlike other avenues including newspaper, television, and radio that are decreased in effectiveness today. This is direct mail marketing. It is the only form of marketing that is guaranteed to put your advertising message directly into the hands of your target audience. Current technology that allows direct mail advertising to personalize the message makes it even more effective. Direct mail marketing can be precisely targeted to an area or demographic that is the most likely to result in buying customers. Post card printed mailers can be the most effective since it doesn’t require any action on the part of the recipient to see the message. An eye-catching design with a coupon or other promotion that offers value to the potential customer can be highly effective. Local businesses especially can benefit from direct mail marketing. Many people will patronize a new business simply for the discount or coupon offered, opening the door for repeat business in the future. Direct mail marketing is one of the most cost-effective types of advertising. Small, targeted campaigns can be used to test the effectiveness of a message and return response with measureable results, something that can’t be done as precisely with most other forms of advertising. Once refined, the audience can be widened to maximize the advertising budget. Many Las Vegas printers offer complete direct mail services from the design through to the mailing to make it both time and cost effective. They will work with you to create an effective marketing piece whether it is a post card, brochure, or letter as well as process your mailing list from your own records or a list purchased through a service. A complete service printing company will even handle the post office pre-sorting and drop it off for mailing. All the business has to do is handle the surge in customers that the direct mail campaign brings in. Spectrum Color Printing and Mailing is one of the most prestigious Las Vegas printers. They are a full service printing and marketing support management company specializing in direct mail, brochures, catalogs, booklets, and postcards, and more. (http://www.spectrumcolorprinting.com/RFQ.html)
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