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The two major Search Engine marketing strategies that exist within the Internet marketing sector today are search engine optimization (SEO) and pay-per-click (PPC). These two Internet marketing methods are very different from one another so what method you choose depends on what your web site is like. There is no reason why you cannot use both of these methods in Internet marketing. It is actually encouraged to use both strategies in your Internet marketing plan because PPC can work well with any SEO plan. PPC is a form of text-based advertising on a Search Engine. When you use PPC you are charged whenever a visitor clicks on your ad to enter your web site. You will need to bid money in order to be listed first. PPC is actually the same as sponsored listings. SEO is an Internet marketing strategy used to alter how you rank in the Search Engines by looking at factors such as link popularity and Page Rank. The rankings that you achieve through SEO in your Internet marketing plan will appear on the Search Engines’ main results pages, not in the box where the PPC links appear. A lot of people like this method because it is free, but you definitely have to invest your time here. Now that you know what is involved in each method, you are probably wondering how you can tell which Internet marketing method is better. Unfortunately, you really cannot say that one Internet marketing method is better than the other because each of these Internet marketing methods serves a different purpose. Usually you will be able to see that one Internet marketing method will be a better fit for your web site though. If you are in search of stability and predictability then you will find this with PPC. You may think that this is going to cost you a fortune, but this really is not true. The stability and low cost are what makes this Internet marketing method so popular. Most web site owners will try PPC before working with SEO because your site can rank high without doing all of the tedious work that is involved in SEO. As long as you have some money that you can invest in your web site then you can rank wherever you want with PPC. SEO can be done for free, but the traffic will be unpredictable because you constantly have to guess, adapt and change your Internet marketing strategies. This is very important to understand because you could rank in the top 10 one month and then fall out of the top 10 the next month. SEO is also a slower Internet marketing strategy than PPC because Search Engines only update about once a month. For more information about search engine optimization or even about Search Engine Marketing follow these links, you could also find useful stuff about California Internet Marketing
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