Amazines Free Article Archive - Tuesday, December 01, 2020
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133434)
 Advice (161173)
 Affiliate Programs (34757)
 Art and Culture (73748)
 Automotive (145650)
 Blogs (75225)
 Boating (9844)
 Books (17221)
 Buddhism (4128)
 Business (1329025)
 Business News (426383)
 Business Opportunities (366354)
 Camping (10967)
 Career (72752)
 Christianity (15849)
 Collecting (11638)
 Communication (115068)
 Computers (241942)
 Construction (38921)
 Consumer (49685)
 Cooking (17068)
 Copywriting (6653)
 Crafts (18205)
 Cuisine (7544)
 Current Affairs (20419)
 Dating (45889)
 EBooks (19696)
 E-Commerce (48224)
 Education (185303)
 Electronics (83507)
 Email (6407)
 Entertainment (159839)
 Environment (28927)
 Ezine (3039)
 Ezine Publishing (5451)
 Ezine Sites (1550)
 Family & Parenting (110929)
 Fashion & Cosmetics (196424)
 Female Entrepreneurs (11847)
 Feng Shui (131)
 Finance & Investment (310448)
 Fitness (106332)
 Food & Beverages (62917)
 Free Web Resources (7940)
 Gambling (30223)
 Gardening (25149)
 Government (10533)
 Health (629686)
 Hinduism (2206)
 Hobbies (44055)
 Home Business (91582)
 Home Improvement (251106)
 Home Repair (46178)
 Humor (4832)
 Import - Export (5453)
 Insurance (45105)
 Interior Design (29585)
 International Property (3485)
 Internet (191007)
 Internet Marketing (146478)
 Investment (22849)
 Islam (1167)
 Judaism (1356)
 Law (80455)
 Link Popularity (4595)
 Manufacturing (20858)
 Marketing (99000)
 MLM (14136)
 Motivation (18221)
 Music (27012)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129631)
 Organizing (7805)
 Party Ideas (11853)
 Pets (38069)
 Poetry (2234)
 Press Release (12683)
 Public Speaking (5635)
 Publishing (7528)
 Quotes (2407)
 Real Estate (126636)
 Recreation & Leisure (95398)
 Relationships (87678)
 Research (16170)
 Sales (80337)
 Science & Technology (110257)
 Search Engines (23488)
 Self Improvement (153227)
 Seniors (6236)
 Sexuality (35949)
 Small Business (49283)
 Software (83015)
 Spiritual (23475)
 Sports (116089)
 Tax (7659)
 Telecommuting (34067)
 Travel & Tourism (307867)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11748)
 Website Design (56838)
 Website Promotion (36596)
 World News (1000+)
 Writing (35790)
Author Spotlight

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more

Financial analyst and author writing on economy and business. ...more

Avinash Kabra is a young & dynamic Technopreneur, Digital Marketer, Blogger, Foodie and Travel Enthu...more

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more

Medical and Pharmaceutical Research writer Doctor of Pharmacy/Pharm D /RPh ...more

The Purpose and Pervasiveness of Promotional Products by Andrew Stratton

The Purpose and Pervasiveness of Promotional Products by
Article Posted: 10/06/2010
Article Views: 1199
Articles Written: 5522
Word Count: 617
Article Votes: 4
AddThis Social Bookmark Button

The Purpose and Pervasiveness of Promotional Products

Promotional products are intended to carry a brand message to a wide audience through word of mouth. By providing an everyday, practical use, they function as a possible conversation piece that can increase people’s awareness of a particular business.

Promotional products are everyday objects that feature a brand or logo and the contact information of some business or organization. They are typically given away for free, with the intent of spreading a brand message by word of mouth and increasing people’s awareness of a particular business. Promotional products are often used in guerrilla marketing campaigns.

Guerrilla marketing is a sub-branch of marketing that attempts to capture people’s attention and spread positive information about a brand or business through word of mouth. The concept was first described in 1984 by Jay Conrad Levinson. It has since spread, much like the concept it describes, in a viral fashion. Promotional products come into play as objects that deliver a message. It is important that the objects have some practical value as well as the sign content of a logo or brand image. It is the combination of image and a practical, everyday object that allows the message to spread.

That spread is known as “buzz,” which can be considered a metaphor for the communication inside of a swarm of bees. The key is horizontal or “grass roots” distribution of the brand message. Forming an emotional bond with the message is usually a goal of brand marketing. Guerrilla marketing may involve presenting promotional products to people in an unusual place or situation. Images, commodities, and the creation of situations comes together in a way that builds a social relationship between objects and an product-oriented relationship among people.

Products for the purpose of promotion were originally intended to be used by small businesses and entrepreneurs; however, as guerrilla marketing grew in popularity, fulfilling the strategy it ultimately describes, it has come to be used by businesses of all sizes. Corporate marketing strategy, which has made some brand images recognizable the world over, has latched on to the concept of creating localized grass roots buzz about their brands.

The internet has played a role in this spread, which is congruent with the idea that guerrilla marketing should take advantage of the current technological innovations, especially those in the communication industries. We are now at a time in which viral marketing and product placement are the norm online, and it has become difficult to tell the difference between word of mouth that actually originates from the ground up, and those that are planned, corporate marketing campaigns.

Promotional products were originally centered around the Christmas season, but as urban centers grew more multicultural and multi-religious in the twentieth century, corporate brands had to appeal to a wider audience. At the same time, a product-based culture is bound to continually cross boundaries of time, always maximizing the amount of available attention time of the consumer population.

These trends, combined with the ever-increasing range of commodities in production, has resulted in an explosion of promotional products in the everyday life of twenty-first century civilization. Now, people can go online to their favorite social networking site and proclaim their identification with an ever-growing array of brands and products.

Branded objects have a wide variety of uses centered around spreading a specific piece of information combined with a sense of identification with the brand on the part of the consumer. They can be used in political campaigns or to sell the basic commodities that occupy our time, both as objects of use, and as the objects of our attention and conversations.

If you're interested in promotional products in Baton Rouge, visit for more information.

Related Articles - Promotional, Products, Baton, Rouge,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Stevert Mckenzie, Travel Enthusiast. ...more

hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more

My name is Kingsley Chihozie. Am from the western part of Africa, Nigerian. Am a graduate of Abia St...more

I am an International Corporate Consultant specialising in the bespoke formation of offshore compani...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license