The first phase in the new century, the "Fortune" magazine, economic observers predicted the 21st century, the best investment 7 direction, one of which is "popularity of recreational sports will become an important part of people's lives." This situation developed areas in Europe, America and Southeast Asia has become a social reality, and in the rapidly growing Chinese economy, just the rise of outdoor sports, it will gradually scale of the industry led business opportunities.
Outdoor market has great potential 98 years from the beginning of outdoor sports in China, Beijing, Guangzhou, Kunming, Shanghai, quietly rising, television, magazines, newspapers and the Internet and other media coverage given to the strong, making outdoor sports quickly became a social fashion, this fashion will soon develop to other domestic cities. This will bring two new markets:
1, outdoor sporting goods sales market;
2, outdoor sports, self-help travel services market.
We be collectively referred to as outdoor sports market.
China has made the world a heart of consumer groups, according to the fifth census, 13 million people in 380 million urban population, which lives in big cities (urban non-agricultural population of 500,000 or more cities) urban non-agricultural population of 115 million, of which the age of 15-40 years old, accounting for 40%, or 46 million. Huge population base indicates a large outdoor market. Meanwhile, China is rich in natural tourism resources, from the plains to the mountains, from forests to deserts, from mountains to lakes, all kinds of outdoor sports available resources and development of outdoor sports development in China has laid an excellent basis for a priori .
Correspondingly, the great outdoors, self-help travel services market. In 1998 the total revenue of China tourism industry 346.2 billion yuan in 2002 has grown to 553 billion. Sponsored by the American Express World Travel Tourism Council, recently made to the development of Chinese tourism research report said China will by 2020 become the world's fourth largest exporter of tourists and tourism demand over the next decade to 8.5% per year growth of under-developed. In such circumstances, as people more healthy, more natural, more personalized way of life the pursuit of outdoor sports and tourism will gradually develop into a self-help tourism one of the main mode, accounting for a significant share of the tourism market.
Note: 1, outdoor sports: that mountaineering, rock climbing, camping, hiking the holes, rafting, skiing, horse riding, bike, backpack travel and other outdoor activities.
2, outdoor sports goods: including tents, mountaineering bags, sleeping bags, mats, outdoor clothing, footwear, climbing rock climbing supplies, tools, spade cutter tools, stove tableware, lighting products, outdoor food, books, maps, military, Ski equipment, harness and other special outdoor sporting equipment.
Effective supply Outdoor sports market in China because of rapid development, short time, domestic manufacturers can now offer products and services are primary, the industry leading enterprises and serious lack of well-known brands.
In addition, because the market has not formed a sufficient scale, similar foreign products to enter the small companies and brands have entered the Chinese market, foreign products are only small-scale test marketing, no formal human capital investment to develop the market.
With the rapid growth of demand, domestic outdoor sports market is evident in effective supply, this shortage is reflected in both the quantity, but also reflected in the quality. Existing products currently on the market sales and service companies are almost all organizations, small workshop-type of partnership, capital strength is small, management of the end of poor service.
Effective supply shortage situation in Beijing, the performance of other areas outside the more prominent.
Good investment opportunities Huge demand, and supply shortage, no doubt contains an excellent outdoor market investment opportunities. High growth and profitability are the main features of the outdoor sports market. As long as China's steady economic growth, outdoor sports industry can continue to grow rapidly.
Highly developed technology and material, making the development of human personality are unprecedented attention. Many entrepreneurs recognized: the future of the enterprise, regardless of what kind of products to provide what services, corporate culture is the core of the United States, health, personality and happiness. Out this purpose, companies can not exist.
Outdoor sports business philosophy is undoubtedly the most direct expression of outdoor industry as a sunrise industry will be enduring. Sixties and the seventies in the United States the rise of the leisure fitness boom, so as NIKE and a number of forward-looking vision, action can be one step ahead to achieve amazing success of the enterprise, creating its own world-renowned sports brand. At present, China's sustained and stable economic development and increasing people's living standards. With the 2008 Beijing Olympic Games approaching, will set off a new round of nationwide recreation fitness craze, "attention to health, back to nature" will become the main theme of people's lives. In such an unprecedented historical opportunity, the outdoor industry, the spirit of the times of sunrise industry representatives will be vision, strong business investors the Holy Land.
Comment Large In Small I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as best dish washer , electric hotplate.
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