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Sui Cheng "0: number of drugs expected to enter the Chinese healthcare directory - Sui Cheng&q by sgbvdf asga
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Sui Cheng "0: number of drugs expected to enter the Chinese healthcare directory - Sui Cheng&q by SGBVDF ASGA
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| Article Posted: 12/10/2010 |
| Article Views: 97 |
| Articles Written: 2044 - MORE ARTICLES FROM THIS AUTHOR |
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Sui Cheng "0: number of drugs expected to enter the Chinese healthcare directory - Sui Cheng&q |
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Business,Business News,Business Opportunities
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---------------- Merck Serono Sui Cheng, general manager of China "0
Place in China's medical reform, not just China's affairs. China's medical system is strained to promote and implement the basic drugs are not only firmly enough domestic crane
Medicine Enterprise's "appetite", but also allow some tentacles into China's multinational pharmaceutical giants, "brainer." 9, the China Securities newspaper reporter interviewed Merck Serono Merck Sui Cheng, general manager of China "0, its introduction in the context of China's medical reform, working to develop the Chinese pharmaceutical market, the relevant strategy Merck Serono adjustment.
Begin to open up primary care market
China Securities Journal: Chinese Medical correct in proceeding with such a reform on Merck Serono's strategy in the Chinese pharmaceutical market has kind of impact?
Sui Cheng "0: Merck Serono has been much concern about the direction and content of reforms, and with the current health care reform and adjustment strategy in the Chinese market, in the past to focus on the development of major cities hospital, and now may be on the grass-roots small cities, small hospitals and medical institutions to be more concerned about the market began to open up this one.
China Securities Journal: Recently, China issued a list of essential medicines, the drugs enter the directory to "harvest" Primary health care market, the directory follow-up pricing, the implementation of the measures have not yet introduced, Merck Serono to this directory for China how to see the impact of pharmaceutical industry?
Sui Cheng "0: Merck Serono have a drug into China's essential medicines list, the treatment of hyperthyroidism drug match rule (Thyrozol). But for Merck Serono, the entry The directory is also the risk opportunity, the opportunity is of essential medicines to primary health care institutions in China, all with the use of the equivalent of Merck Serono to help develop China's primary care market, but the Chinese government to essential medicines will be the collective procurement, may be the product already low prices brought renewed downward pressure. but even the modest price cuts, as long as the treatment of patients able to meet more demand, the company also acceptable.
China Securities Journal: Race to assume governance of medicines there is room for the biggest price cuts?
Sui Cheng "0: the drug can take the biggest reduction is currently no detailed estimates before, but the key is that the current competition drug treatment in China
Sell Prices have been very cheap, through the hospital costs of treating terminal sales day is only about 1.9 yuan, therefore, the future even if prices controlled, not much room for price cuts. If the price is lower than the cost increase, the company will not provide the product.
Part of the product is being applied
China Securities Journal: This year in November, China will complete the
Health Insurance Directory updates, for imported drugs, the expansion of access to health insurance products catalog sales have a positive effect, which, Merck Serono company prepared to do it?
Sui Cheng "0: Merck Serono has five drugs have been part of China's national medical insurance catalog, and another part of the drugs into the provincial health insurance directory, now the company is applying for some products into the revised health insurance directory. Tumor therapy?? Erbitux, multiple sclerosis therapy?? Libby, etc., are Merck Serono's flagship product, which, Libby global sales in 2008 reached 1.3 billion euros, up 9.3% Erbitux is the National Institute for Clinical Evaluation of the recommended treatment of metastatic colorectal cancer the only medication.
China Securities Journal: The drugs can enter the health insurance directory on Merck's sales in China have what effect?
Sui Cheng "0: In recent years, Merck Serono's sales growth in China is among the top 15 largest pharmaceutical foreign front, but in the future if you want to keep this growth will face greater challenges, as the company is business has basically covered the main large hospitals, but if the company is in clinical trials of drugs to pass registration, some have not yet entered the Chinese health insurance directory of medicines can be included in it, and then to achieve the same growth rate is entirely possible. I am a professional writer from China Toys Suppliers, which contains a great deal of information about tee shirt transfers , dvd label printer, welcome to visit!
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