Ofcom’s 08 range of non-geographic numbers is probably best known for the 0800 freephone prefix. However, sales of 0844 numbers have seen marked growth. This article examines why this is the case. |
0844 numbers can be great for making an additional unexpected revenue from incoming business phone calls that your company receives. 0844 number callers are charged at a flat rate of 5p per minute from a standard BT landline to call a UK business. For every minute that the call lasts the owner of an 0844 number receives a rebate of 1p.
Therefore the more calls a UK company receives the more money they make back in terms of a rebate. The rebate is therefore ideal for generating an additional “bonus revenue” for UK businesses. The 0844 number rebate can soon build making sure firms are actually making money from incoming phone calls rather than being charged for them.
0844 numbers are also the perfect solution for customer services numbers, helpline numbers and automated services.
Callers of 0844 numbers are not paying high fee to call British companies; just a national rate call charge. This means that callers of 0844 numbers are unlikely to be deterred from ringing the number or even worried about large call charges.
One point worth considering is that rebates on 0844 numbers are only made on calls going to a landline ie no rebate is paid on 0844 numbers that forward to a mobile phone.
So, in short, businesses that opt for an 0844 number and have it pointed to a landline actually pay nothing to receive the calls - which is a great savings in itself. On top of this UK firms receive a revenue from calls made to their 0844 number. It could be said therefore that an 0844 number saves money and makes money at the same time.
0844 numbers can also be used as a fax line. Faxes are delivered to a pc in the form of an mail which saves on paper, power, ink or toner. With an 0844 fax line there are no charges to receive faxes. In fact the rebate on an 0844 number means that businesses have the opportunity to make money every time a fax is received.
0844 numbers are what are known as “non-geographic”. This means they can’t be pinpointed to a specific geographical area as is the case with a normal STD code eg Nottingham 0115 9. An 0844 number therefore allows businesses to give themselves a national presence rather than be restricted to a small local area. This benefits businesses as they can draw enquiries nationally rather than locally.
Ofcom’s ranges of 08 numbers offer British businesses many added value features that usually only accompany expensive telecoms systems. These added value features can help to maximise a firm’s potential and squeeze the most form incoming and outgoing calls. An 0844 number can ensure that a business never misses calls which in turn will increase the bottom line. Missed calls equals missed opportunities! The way it works is that a call plan can be set up on an 0844 numbers so that it will automatically divert to another landline or mobile if the destination number is busy or not answered. Calls made on an 0844 number with a call plan literally hunt you down so that a customer has the best chance possible of speaking to a live person at your company. 0844 numbers are therefore a valuable tool for any business.
This article was contributed by David Clarke of DBS Telecoms. Please visit the DBS 0844 numbers website
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