Get the Keywords right - Begin with an exhaustive checklist of keywords. Be able to prune shortly - Focus on precise, related keywords. - In case you promote Retro/Novelty t-shirts it's best to bid on 'paris hilton t-shirt' and keep away from 'paris hilton garments' - Organise your campaign into extremely related ad teams that embody only the keywords that convert into sales within your CPA target. Eg. 'paris hilton key phrases', 'star wars keywords', 'dirty dancing keywords' etc. |
Get the Ads right - Check three-4 adverts for every of your advert groups. - Write related, profit targeted advert copy. Search for the ones that get the very best click through rates and conversion rates. - For Retail, our expertise shows that the following is the most effective advert format: * Title: Paris Hilton T-shirts - consumer benefit: 'They have exactly the merchandise I'm looking for' * Description 1: All of your favourite Retro & Novelty Tees - shopper benefit: 'Additionally they have other objects I might like' * Description 2: Order at this time, Get it tomorrow! - consumer benefit: 'I can get my gadgets quickly and simply' * Display URL: www.BrandURL.com/BuyNow - branding and name to motion
Get the Touchdown Page right - Land consumers onto probably the most relevant page on your site. - Ideally you'll have a web page that solely includes your breadth of Paris Hilton t-shirts. - Links to the rest of the vary must be apparent and easy to navigate. - Different shopper advantages equivalent to free postage & packaging, and sales needs to be obvious. Cross-sell similar items. - Be sure that the gross sales course of is quick and simple
Analyse and Optimise for Revenue - Monitor and report the value of every sale at the keyword level - When optimising, embody your margins and the cost of media in your reports, to find out that are your profitable key phrases - Depending if you are in search of volume or only worthwhile particular person sales, prune your keyword checklist accordingly.
Let PPC affect the Product Range - Some gadgets will not be simple to explain and are usually not searched for. Concentrate on the key phrases for objects in your vary which are looked for often, and then cross-promote your different gadgets on the landing page. - In the event you see a high number of advert impressions and clicks for an ad group, with a low variety of sales it might be that a product range is in style but you don't have the breadth of selection being searched for. Let the PPC knowledge affect your range. - Ranges that are fashionable must be broadened and stocked frequently to help the PPC campaign.
PPC working with your different Marketing Communications - When you have a recognized model, embrace this prominently in your PPC ad copy. 'Official Web site' is a powerful shopper benefit. - Support good PR with 'As seen IN' and 'As seen ON' advert copy. This historically drives larger sales for several days after the release. - Brand consciousness banner campaigns can significantly increase your PPC brand sales, which are historically the cheapest. - Help your PPC campaign with a sturdy SEO strategy in your broader keywords that drive traffic but have a better conversion price via PPC - In the end PPC should be driving your common sales, filling within the troughs, made by the peaks from your other bursts of on-line and offline communications.
Tug offers pay per click services, expert strategic consultancy, campaign planning and management for major brands. Its search marketing team provides expertise in pay-per-click advertising, SEO, integrated search marketing and social media. Contact a PPC agency now. Tug1102011
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