Many website owners blame the existence of a Google Sandbox effect for the struggle or the failure to make an impact in search engine results, even though their intensive optimization activity. Despite the fact that more and more people seem to believe that this Google Sandbox effect is real, this couldn’t yet be proven, it still remains a myth, a legend. It is very difficult, even impossible, to measure the Sandbox effect in a scientific manner, through experiment, and to observe it. This means that until the day when this mystery can be solved (it wouldn’t be too soon) we can only add hypothesis regarding Google Sandbox to the ones already existing and speculate around them, but we can’t really verify any of them. Let us introduce you in the Sandbox phenomenon, by giving you a definition and details about its negative effects it has on websites’ search engine ranking. If before reading this article you were one of those who just heard about the Google Sandbox effect but didn’t really know what this means, afterwards you will have an overview about the phenomenon. This phenomenon took birth in the summer of 2004, when more and more websites were dealing with the same problem – they were falling down in Google’s hierarchy, despite the optimization hard work meant to help them achieving better search engine exposure. This was a paradox and began to spread all over the world being an inexplicable situation. “The Google Sandbox effect” was the name given by the concerned and amazed webmasters to that challenge. They tried to find different explanations of the persistent effect which affected the website’s ranking for a while and than disappeared like it never happened. The negative effect have grown up and reached its culmination point in 2005, when SEO groups were formed and allied into finding the causes and to try to solve the strange and stressful event. In their attempt to solve the issue they have implemented a Google update codename “Allegra” in the frontline, but still by February 2005, little have been successful into solving the problem. Because of this failure the online community began to panic and launch on the Internet all kinds of statements about conspiracies. Even if there were no tangible proofs to demonstrate the webmasters concern about a the Sandbox effect, which started as a suspicion, the arising issue started to be much more concrete, there was really a problem that was affecting the website search engine exposure. The website owners were trying to solve a real problem, they weren’t messing around a myth. To summarize, there are still no solid proofs to sustain the existence of the Sandbox effect, to measure or to verify it, but website owners are much more aware of its negative impact on the search engine optimization and they permanently watch out for any kind of signs. There is no attested path for webmasters to avoid falling into the Google Sandbox trap or to escape it after you fall but there are ways to minimize its effects. We will discuss this another time.
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