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Domestic TV manufacturers are usher in a new round of spring - Internet television, home appliances by fdhjkl rfghjtkl





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Domestic TV manufacturers are usher in a new round of spring - Internet television, home appliances by
Article Posted: 03/02/2011
Article Views: 79
Articles Written: 2148
Word Count: 712
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Domestic TV manufacturers are usher in a new round of spring - Internet television, home appliances


 
Business,Business News,Business Opportunities
So the consumer is still entangled buy LCD, plasma or O LED When color TV giants have to look to the TV from a hardware software applications. With the relevant departments on the network television continued to relax the relevant restrictions,

Internet TV A domestic color TV enterprises "'s crowded," the main battlefield. Meanwhile, as traditional industry, TV industry is also expected to continually expand the use of applications, to improve the company's gross margin level.

2010 Keywords: Internet TV Now, into the major Home Appliances Store, you will find a strange phenomenon: foreign brand showcase strongly promote the quality of television monitors, resolution, scanning technology and rigid targets, while domestic brands is a big hit, "Application" brand, Kara OK, information on demand, online video, etc. ranging. Especially the Internet, TV, TV has become the largest hot brand.

"This is an application for the king of the times." In Konka Multimedia Marketing Group General Manager Huang Xinzhong market view, the integration of network and television is a landmark in the history of color TV development changes, marked the era of flat TVs to move the formal application from the hardware era.

Simply, the Internet is only one cable television, a color TV, on-demand HD programming can be achieved online. For Konka's new Rui TV network, for example, as long as a bandwidth of more than 2M cable, network TV Rui can cooperate with third parties, film and television library to consumers free of charge, information library, not only can appreciate the more than 10,000 online Department of movies, as well as weather, news, stocks and other information systems.

Reporter incomplete, currently on the market Skyworth "cool open TV" series, Konka's net Rui TV,

Changhong The TV2.0, TCL's MiTV, Haier television network module card, blue Hisense TV media in general have the network through the built-in engine support network for streaming media downloads.

"Focus on domestic manufacturers to expand Internet TV actually no surprise, mainly because of consumer demand up." Guoxin Securities analyst Wang Nianchun appliances that look high-definition television Internet video, is the choice of mainstream consumer groups. "There will be a market demand, manufacturers have a market of course, there will be positive to do."

Huang Xinzhong that the new "80" after consumer groups have mastered enough disposable income, they have formed a strong consumer desire for a change in the power structure of mainstream consumer groups, and can affect the entire product innovation and marketing system changes .

New profit growth point: Application In fact, two years ago, the domestic color TV enterprises begin to consider the application on an issue, Skyworth in 2007 on the main push to cool Kara OK function-based open series, and have achieved good results.

Wang Nianchun introduction, cool open on the profit contribution of Skyworth considerable margin in the series has been in the industry-leading level. Not long ago, Skyworth

Digital Produce the best since a semi-annual report listing: the first half of fiscal 2009 (April-September)

Sell Revenue rose 35.7% to 10.013 billion Hong Kong dollars, net profit rose 429.6 percent to 609 million Hong Kong dollars. Among them, Mainland China TV sales gross margin increased 3.5 percentage points.

Rapid expansion of applications, but also changed the pattern of TV company profits. Ovid consultation monitoring shows that the National Day Golden Week 2009, the Internet

LCD TV Retail accounts for more than 6.5%, retail sales accounting for 11.9% has been achieved, the product unit price than the traditional non-network TV each to more than 2,000 yuan. Konka Group, the relevant responsible person said that the current Internet TV retail volume accounts for 8%, about 40% monthly growth in 2010, the growth rate of China's Internet TV will be more than 50%.

In accordance with the laws of the electronics industry diffusion of new technologies associated with product price must be gradually reduced. In the application of the continuous expansion of domestic enterprises to cope with the price down is the "killer."

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