Marketing on the internet started out as a really organic thing. People would put up websites and then email everyone they knew to let them know that they had a new business. Most of their friends and family might check out the site once or twice, but that never generates much by way of sales. To make things better, online marketers started communicating and sharing links and banner ads in an attempt to benefit from the traffic that each of them received. This worked for a while, but it was not too long before people started ignoring the banners. That is when the process became far more professional, and with the growth of search engines, a real science to online marketing was developed. It was very different from traditional marketing, because rather than relying solely on human appeal, the websites now had to appeal to a mathematical algorithm that tracked information as well as the architectural code of the website. With that, a new industry was born, where computer geek and fashion consultant merged into a brand new creature, the professional online marketer. The organic way of doing things no longer carries the same weight it once did. Any business starting a website needs to have professional online marketers working either in house or by contract to make sure the website is optimized, has an aggressive and effective pay per click campaign, and sufficient blogs and press releases to get to the top of the pile. It is only on the first page and in the first several listings of a search engine that any money will be made, and getting there is top priority. Professional Online Marketing is about professional online marketing provide you with the tools to find a niche in the professional online marketing world.(http://www.professionalonlinemarketing.com)
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