Cosmetics, clothing, jewelry and other personal Life Products in online shopping is not new, but appliances are more special commodity, logistics, after-sales requirements such as relatively high, leading to Consumption Those who turn away from the initial purchase of the home network. In recent years, with some appliances Network Sales platform maturity, the net purchase home appliances become increasingly popular with consumers. Network appliances into a third sales channel options Buy Home Appliances , Mr. Chang, who lives in Beijing as a usually go to stores or shops, the family would like to change channels Air conditioning , The son of a university check the Internet, suggested that he buy online because the Internet can be cheaper by almost 200 dollars. Mr. Yu Shizhang online shopping in a store to buy a platform to air conditioners. In a home appliance shopping site, the reporter saw, Changhong, Hisense, Xoceco, Skyworth, Konka , Shenzhou, day language, 10000, and, Glanz Several well-known home appliance brands such as calling on debut. Products include flat panel TV , Refrigerator, washing machine, Kitchen Household appliances, Notebook , Mobile phones and other appliances Digital Products. Special products are launched. President Yang Dongwen Electric Development Co., Ltd. Skyworth, said online mall business model is an effective complement to traditional sales channels, as companies, very optimistic about this non-store sales growth potential. complement to traditional marketing channels Market Research IResearch consulting firm survey data show that in 2007 China's online shopping market sales exceed 500 billion, which marked the official online shopping among the mainstream way to shop. Meanwhile, industry data shows that the current level of large household appliances have the overall industry profits down 10% or less. Therefore, the manufacturers, large chain stores have to find new sales channels to improve the profit gains. At this point, network marketing, direct sales model is the new home appliance business and start actively trying to close attention. This reporter noted that from home appliance manufacturers in the business website opened an online shop own brand products, such as Haier , Matsushita And so on to set up home appliance channel provider of comprehensive shopping site, such as States United States , Su Ning, etc., the more in-depth online marketing a new model to the marketing concept in the home appliance manufacturers, home appliances online sales are quietly rising. Beijing Suning Appliance Marketing Manager Xu Zhengfei, due to the Online Shop store needed to remove the traditional venue, the cost of manpower and so on, generally speaking, the price will be lower than the current market price. This, Tsinghua Management China Retail Research Institute Deputy Director Li Fei said, with low cost, interactive features of the network to direct sales, will become increasingly meager profits, the more discerning consumer appliance industry, "the third sales channel." Li Fei, introduced the current domestic appliances online marketing can be divided into three categories: First, countries the United States? Suning Appliance chain Electronic Shopping malls, to the store and online marketing combination; second home network such as the brand of professional appliances online shopping; Third, Taobao, eBay and other e-shopping on the Internet stores. But overall, the first two forms of sale, credit more secure, from the price point of view, the most professional online shopping advantage. vendors, channels target the "net share sales" However, the prospect of direct selling appliances online is good, but consumers online direct sales model that there are also doubts. Consumer Miss Liu said: " TV , Refrigerator And other large consumer durables are spending, I was happy to live experiential consumption, after all, can be seen in the home appliance stores in kind, also, how to ensure product quality and after-sales Service Also our concern. " Result, Paller Consulting Co., Ltd. Luo Qingqi, senior director of the view that the development of home network share a big key is how to change the spending habits of consumers. After all, Gome, Suning hypermarket model has matured, the home network share is just in its infancy. 's View of the Gome and Suning, Taobao, Jingdong Mall, brand power, and several other online home appliance shop and found, first of all product lines are not enough rich, such as some online shop only shows several LCD TV , Is several hundred dollars or more Kitchen small appliances Small appliances and personal care; Second, while the line with product images, but compared to the scene to buy, online shopping can not touch the product, it is difficult to have a visual experience. We are high quality suppliers, our products such as fine leather briefcases Manufacturer , China cheap leather briefcases for oversee buyer. To know more, please visits briefcases laptop bags.
Related Articles -
fine leather briefcases Manufacturer, China cheap leather briefcases,
|