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Last year, Foshan ceramic enterprises a smooth ride out the storm, companies think that this year's domestic demand remains strong pull Ceramic products. Began in the second half of the financial crisis of 2008, so that an increase of 30% each year until the growth of Foshan ceramics industry slowed down. Overstock, exports decreased, the domestic market, competitive brands, Foshan ceramic entrepreneurs last year, the most deeply felt the impact of the financial crisis. But the crisis did not allow Foshan ceramics industry appeared to decline, most of the ceramic enterprises looking for opportunities in the crisis, relying on strong domestic demand to promote and achieve its full-year contrarian rosy. Ceramic industry is poised to ride out the storm "Foshan ceramic enterprises local basic through some tough times." Battered about the impact of the financial crisis in 2009, Foshan Ceramic Industry Association Deputy Secretary-General Wu Huanliang concluded that, in fact, last year the output value of Foshan ceramics industry as a whole grew 10 % to 15%. More than 100 left in Foshan ceramic enterprises that have a firm foothold in the general realization of contrarian growth. This is a ceramic industry to make people feel a little surprised at things. New Pearl Group, Deputy General Manager Lee Chung-kuang, rather emotion, "said the wolf is coming every year, each time said the industry reshuffle, but the financial crisis in Foshan, large ceramic enterprises still have to achieve growth, the formation of product differentiation SMEs to live is not bad. " New Pearl Group last year, the overall business beyond the beginning of the year target. "Production, sales, sales have double-digit growth, production and sales more than 100%." Lee Chung-kuang said that in response to the crisis, the Group's strategy, internal management, marketing, network building, timely adjustments to enable new Pearl re-entering a more healthy development track. Deputy General Manager of Guangdong Dongpeng Ceramics Co., Ltd. Shenzhen Hao also said last year Dongpeng achieved double-digit sales growth. Moreover, Dongpeng the overall efficiency has improved significantly due to brand value, sales channels, also increased by 50%. Timely adjustments to policy out of the woods Ceramic industry "frozen period" the advent of so many unexpected ceramic enterprises. Second half of 2008, the financial crisis on the negative impact of Foshan ceramics have been highlighted. "After the Olympics, China's site seems to stop, the new Pearl constant breakthroughs in inventory cordon." Lee Chung-kwong, recalled the situation when a crisis strikes. [PAGE] But the new Pearl executives to react quickly, turning off several new production lines and strengthen their internal management, and enhance the end-market development. "The new Pearl has 13 brands, with low three grades in high school are distributed, the company has 13 brands in this position, after differentiation, the formation of three-dimensional brand of clusters. For different consumer groups have focused on marketing, to avoid of resources between the various brands dispersion and internal friction. "Lee Chung-kwong said that the new Pearl 2009, newly constructed and renovated the terminal 1124 stores, will invest a huge amount of advertising by CCTV and the media. "Within the outer defensive attack, the new growth of Pearl in last year on the basis of contrarian, start thinking about how the large-scale enterprises to a genuine change in the strong." Lee Chung-kuang said that this year will take advantage of the new Pearl development of national urbanization the opportunity to sell their products to a more extensive network building second and third line cities and rural markets. The new three-dimensional compared to Pearl multi-brand development, Dongpeng value in the brand from a single product to multiple series of infiltration. Before the due Dongpeng areas best suited to the tiles, and its products Na Funa, Pinifarina in the high-end market has been very solid. But "Dongpeng last year, has stepped up antique bricks, tiles and bathroom of the input." Hao-depth view, although the tiles are Dongpeng strength, but that does not mean that the brand value is limited to Dongpeng the field. As a result, last year on Dongpeng called "striving to be all-round champion" goals. In the tiles, tiles, antique tiles, sanitary ware for joint efforts in four areas. "Dongpeng in the field of antique tiles have been trying to do, keep on fighting, but last year ushered in the turning point." Hao said, the turning point of deep mean, Dongpeng antique brick terminal market in strengthening the marketing, establishment of 400 months antique brick store, the second month of sales growth last year, up 400% year over year to complete the intended target, year on year increase of up to 105%. In the bathroom area Yue Dongpeng 1-11 last year, also achieved nearly 28% growth. "The domestic construction market is still sustained and rapid development, with the acceleration of new rural construction, and real estate in particular, second and third line the city's hot, ceramic industry, will continue to usher in this year's greater opportunity." Hao said the deep. [PAGE] New Trends Ceramic Ceramic countryside drive sales Ceramic enterprises will face in the future development of what kind of opportunity? Hao-depth view, ceramics and China's domestic demand is the construction market closely linked. China's economic development this year is expected to remain in excess of 8% growth, ceramic countryside policies and measures will also bring ceramics sales to pull. In the next period of time, 34 new lines in urban and rural construction will give ceramic enterprises great opportunities, export ceramics will be as the world's economic recovery and warmer. Lee Chung-kuang also believes that China's current urbanization rate is only about 46%, if, as the Western countries, up to 80%, China 8% for each increase, you need to add 500 million square meters of housing space. Therefore, in the next 30 years, the ceramics industry still has a lot of opportunities. Challenges Energy-saving environmental protection requirements will be higher "To accelerate the construction of Foshan ceramics are the world he left behind a ceramic enterprises in technology, clean production, research and development and many other aspects of the level of demand will be increased." Wuhuan Liang said this was the Foshan ceramics industry, a major challenge. In the international brand, Foshan ceramic enterprises also need to expand in Germany, Italy, Spain and the Middle East, the ASEAN market influence. Foshan Ceramics in total production, export volume ranks the first in the country, but around the world still lack a corresponding influence, this is the future of ceramic enterprises must break through a difficult problem. Hao deep think, ceramics enterprises have generally strengthened the competition in the domestic market, the future of ceramic enterprises will be more intense competition, the brand will be higher degree of aggregation, or to divide out the first, second and third Corps. "At present, the country, including Foshan, Shandong, Hunan, Inner Mongolia and other 10 combined effects of several ceramic-producing areas have been formed, several major producing areas in the future competition in the market will be even more intense." We are high quality suppliers, our products such as China optical fiber adapters , lc fiber optic adapter Manufacturer for oversee buyer. To know more, please visits fiber optic couplers.
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