One of ways to attract traffic on a site - contextual advertising. Your advertising online announcement appears on set of sites and nearly of results of search in Search Engine. You pay not for appearing of your pay per click announcement, but only for clicks on it.
The advertising online should be made in a way, so that it would not bring curious bored visitors on your site, but only potential clients. It is also important to pick up keywords correctly, to this keywords the website promotion advertising will be adhered. Finding a keyword on page of a site (an advertising platform) or in a line of search, the script automatically shows your marketing online advertising.
The maximum price per click on marketing online ads for different keywords is different. It works on the principle of the auction. The higher you appointed CPC, the more often your ad will appear. Anyway, it is not necessary to appoint a maximum price per click to get more traffic to your site. It is necessary to limit displaying of your advertising online adds on geographical regions. Your advertising will be shown only to users with IP of a region or a city, where your potential clients are.
Correctly created pay per click company – the most reliable and cheap way of getting more of traffic to your site.
SEO – website promotion on search keywords in the search results.
This process begins at the stage of web developing and website creation. Important role in the final stage of site SEO will play the site structure and internal links, page titles, meta-tags and alt-tags, site content - content using keywords. Only after you finish with the web design, you can start with Google SEO. The very first thing to do – is to register your site in search engines. Create files robots.txt and sitemap.xml and place them in the root directory on the server, that stores the site.
To bring the site up on the first page of search results on your keywords, you must gradually build referential mass, leading through these keywords from other sites to your site. Submitting of your site in web directories, a thematic link exchanges with other sites should take place gradually and slowly, to prevent felling under the penalties of search engines.
Automatic purchase links in large quantities can give a quick and short-term success and temporarily move the site up to the first position in search results. But achieving a stable and long-term success, you better should not automatically buy links, too quickly increase their number, as a result of your site can get banned in the search engines. The most natural looking for search engines links are those, which are posted in the thematic articles of at least 300 words.
Site SEO should be made consistently and continuously. One has only to stop this process, as after some time the site will be moved down in search results from other sites. In some cases the SEO would not be cost-effective and its more profitable to attract visitors through pay per click advertising.
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