The Prince of gymnastics Li Ning has rarely appeared in public, but to his name sports brands have become increasingly frequent in China and the world view of consumers. Beijing Li Ning Sports Goods Co., Ltd. to open nationwide this year, about 700 retail store, this is called "Li Ning brand stores fourth generation" of the store, with "anything is possible" slogan as the center layout , so that consumers can feel more contagious Li Ning. Li Ning has the original store in the 400 or so to complete the transformation. In this way, thousands of fourth-generation Li Ning brand stores and nearly 3,000 third-generation store, become the face of Li Ning brand consumer the most sensitive nerve endings. Will be the last in 2006, Li Ning's rapid development is not only limited to the sharp increase in the number of stores. New Year beginning, Li Ning, the company let the world marvel at it - January 10, Li Ning announced the successful signing NBA Cleveland Cavaliers, the All-Star became the first NBA campaign wearing a brand of Chinese sports stadium players. A fun little number that, according to U.S. media statistics, every NBA starters average in a game have to run 3.2 miles, most of the players can wear a pair of 4-5 games, shoes, Air Jordan basketball every game to changing his shoes, even when the game is too intense, the break we get a new shoes, basketball shoes on the feet to ensure the package at their best. The big man's shoes clearly have to bear the very large torque, and this is the test of Li Ning basketball shoes. "We are dedicated to Damon Jones designed a shoe." Markets and international affairs for the Department of Li Ning, deputy general manager, said Mr. Wu, the new shoes, after two years of research just forming, just let Damon Jones trial. Let the whole company is excited, this is called the "flying A" in the hands of basketball shoes were sent to Damon Jones, the NBA star was immediately become the most satisfying special shoes. Soon, "Flying A" was awarded by the authority of the International Forum in Hanover, Germany, organized by iF "iF China 2006 Industrial Design Competition" Textile and Fashion Award category. R & D capabilities to enhance the promotion of rapid growth in Li Ning the source. According to Mr. Wu introduced a new hire this year's Li Ning, director of design, from Hong Kong to recruit more designers to build design team, and also with the Exeter Research Corporation and the DRD design companies and other international organizations to cooperate. "Flying A" is a combination of oriental elements of international trends, look to use the ancient Chinese armor and bronze tripods and structural characteristics. Since the "Flying A" market in China in January, consumers have shown their preference, continuous rapid growth of its sales. The initial victory, in March, Li Ning Company has announced the International Federation of men's professional tennis players (ATP) to establish partnerships. This is a period of 7 years of the contract, cooperation during the Li Ning Company will be manufacturing, marketing and promotion of two-Logo Li Ning and ATP co-branded products, exclusive license rights, products including clothing, shoes and accessories. Soon Li Ning logo printed ATP tennis series will appear in the Chinese market. Li Ning's products have a lot in appearance and technology R & D breakthroughs, but the most important development this year is no doubt that on September 5 release of "Li Ning bow." "This is a new concept of sports shoes shock reached the international advanced level, Li Ning, the company has independent intellectual property rights, has been patented." Mr. Wu said that in "Li Ning Gong" R & D process, specifically the United States engaged Exeter Research the company's consultant as the footwear company, Li Ning, the company provides marketing, research and development, testing and development consulting services. Like the Chinese audience has been informed in TV commercials, as bow ideas from China, Li Ning old arch bridge. Exeter Research Fellow Frederick company came to China after I heard the legend of arch bridge, the Doctor said: "I was fascinated. I began to consider the introduction of the arch to the damping device, and now this 'Li Ning Gong' technology platform is the use of the arch of the shock theory. "The great idea was submitted to the U.S. design company DRD hands in there," Li Ning Gong "designed to combine the characteristics of running shoes can be used to heel position features. After thousands of times after the R & D testing and athletes try, the first use of "Li Ning bow" shock absorption technology, sports equipment - "bow string" series of professional running shoes available. A story is followed by the shoe department in the selection of materials, testing and adjustment after nearly a thousand times, eventually using a mixture of two kinds of new materials not only guarantee that the flexible and rigid materials to ensure the appropriate and according to different body weight and sports appropriate material can be adjusted. In sports marketing, following the signing , the Li Ning sign another one this year and more famous NBA star - the "big sharks" O'Neal. This makes Li Ning basketball shoe consumers excited. Equally exciting, with the Spanish team in August's World Basketball Championships, surprisingly beat the United States "Dream 7", Greece, Argentina and other strong teams eventually won the Spanish basketball team sponsored by Li Ning brand at last station three balls in the highest level of the podium - this is the first Chinese brand to become world champion three global sponsors. When wearing red, etc. The LINING Gasol jersey carnival lens inside the influx of spread all over the world through television, the night has become the brand of Carnival night. Then, Li Ning to support the Chinese women gymnastics team in the World Championship the first time women's team championship, also achieved the breakthrough. Li Ning, director of public relations and government affairs told reporters Xiao-Yan an interesting little story: Li Ning, long time no public appearances, his staff asked him, you are not a very introverted person? Li Ning A: "When the world champion who will not inward." Li Ning paused added: "The world championship is not out alone to practice, must be thinking that way, or else before I became world champion themselves to the practice abolished. "Li Ning company now appears to have engaged in such a way: a flexible, fast, physical and intellectual advance in parallel with. Although the mountains in front, like Nike and Adidas, but never afraid to challenge the Chinese market champion, is the natural next target: Sports world champion. Li Ning and his colleagues believe the phrase: "Anything is possible." |
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