Abstract: With the constant development of China's economy, the information age, companies will usher in a new financial management challenges, enterprises will face from the concept to the changing market. With China's accession to WTO, International business continued to enter China, Chinese companies face these enormous sum of money advanced enterprise financial management concepts, how to compete with them, and slit from the difficult to get out, and in the international actively participate in international competition, which is placed in front of a real Chinese enterprises issue. This article will appear in our financial management to discuss the problems and to solve the problems of financial management and better financial services for Chinese enterprises to enhance the participation of various domestic and international competitive advantage. Keywords: financial management performance risk control measures One issue of our financial management performance. 1, lagging behind the concept of financial management. Along with the gradual establishment of market economic system, financial management, regulatory requirements are increasing, but not with Chinese enterprises and the requirements of the enterprise market, increase and improve their financial management concepts are still suffering from the old financial management concepts, on the value of time, the marginal cost, value at risk, opportunity cost, not the concept of scientific management. Because some of the SMEs managers and general practitioners, most with a certain blood, genetic or beak of the relationship exists, often makes the financial management system is too simple and formal, binding nature of their system not strong enough, in the implementation of up is also very difficult. Finally led to the financial forecasts, financial decision-making, financial control, financial planning and financial analysis of the financial instruments is Eloquence, but can not play its due role. 2, the lack of daily cash management tools, and investment is not scientific. Since most of our business owners and operators with a highly unified centralized management, the investment decisions made primarily by the owner, the financial management is a concept so dispensable. Therefore, there exists in the financial management of appropriated funds at random, there are short-sighted investment behavior, there is no strategic vision, reasons: First, their own smaller, the investment risk, and they always want to invest in a can as soon as possible effective, can immediate recovery of the investment is the best, with little regard expand their scale. Second, they see risk diversification to spread their role and to expand its business scale of a performance, and a kind of big sense of achievement, in fact they have acted contrary to economic laws, ignored the expansion of its enterprise funds strength, Technology Development capabilities, marketing capabilities contradictory aspects of the situation. 3, poor financial control. The concept of financial control is the use of corporate financial management a certain way or means to influence and control of corporate financial behavior and achieve the objective of ensuring a corporate finance capacity. Such indicators can usually be reflected, as sound financial plan, control process, completeness, advanced control methods, the degree of decentralization of enterprises, employees and other ways and means of self-control. But China shows financial control problems, one of some enterprises have some idle funds, the management is not in place, resulting in enterprise fund is idle, production is not used as working capital use. Second, the inventory control is weak, some enterprises in the storage of goods, often greater than the storage of the goods turnover of business several times, resulting in capital into the sluggish state. Third, some firms in the turnover on accounts receivable have been very slow. When these companies do business, they only immediate benefits, without a strict credit policy and collection measures, resulting in accounts receivable are not cash, so that the final formation of bad debts. Second, our corporate financial management countermeasures. 1, to enhance the quality of financial management requirements. High-quality corporate financial management personnel is the key to financial management, financial management affect the effectiveness and quality of the pros and cons, then financial managers need to know their laws, regulations, history, and also understand the relevant national laws and regulations , government policies, customs, knowledge, news, etc., also need to master modern management methods, to accept new things, such as matrix analysis, system analysis and so on. Financial managers also need to have good professional ethics, comprehensive business knowledge and skills. So we must continue to strengthen financial management personnel Computer Technology, learning, knowledge in financial Information . I am an expert from fiberopticsconnector.com, while we provides the quality product, such as fiber optics cable connectors , China corning fiber connectors, multimode fiber connectors,and more.
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