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In order for your website to be picked up by search engines and ranked well, there are some things you need to do and keep in mind. Understanding how SEO works will make the difference between success and failure of a website. Content is king. It is the number one thing all search engines look at. It is the number one thing that will draw people to your website. Links to your website matter. Two reasons; 1) It will take people from other websites to yours. 2) Search engines look for links to rank the importance of a website. The more links you have from other websites, the more traffic you will get and the better your website will do. The wider the range of websites the better. Also the anchor text, which is the words used to make up the link, matters. You are better having a link looking like this: Low Cost Insulation than this Another insulation website. Be consistent in your language on your website. Try to use the same phrases to describe your business and your service or products. Make sure you are consistent with your keywords in all parts of your website. This includes the page titles, the link text and the website description. The things that matter the most in SEO: 1. Trust/Authority of the Host Domain - The longer you have a website at a particular location/domain the better. Also Search engines rank links from.gov websites higher than other domains. Link Popularity of the Specific Page - The more links you have the better Anchor Text of External Links - It matters what text is used On-Page Keyword Usage Traffic and Click-Through Data Social Graph Metrics Registration and Hosting Data DO NOT try to scam search engines by faking any information or links, or using "Black Hat" tricks. The risk to your business is too great. Google and other search engines can ban your website from appearing, which is definitely something you do not want to happen. The Top Ten Link Building Strategies 10. Directory Submission 9. Article Submission 8. Publicity/PR 7. Advertising 6. Forums - posting and answering questions. 5. Sponsorship 4. Link Exchange 3. Content Building 2. Producing a product that links back to your site, eg: website templates 1. Becoming a thought leader, and speaking at conferences etc. Creative Development is a specialist in SEO Sydney agency. We develop a wide range of business growth strategies in multiple industries. We won't just build you a website, we will create a way for your business to grow. Currently we offer the following services;
* Web development
* eCommerce
* Marketing Production
* Publicity
* Product Development
* SEO
SEO Sydney. Contact us now for your free 30 minute SEO check-up!
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