|
|
 |
|
|
China's textile brand positioning deep reflection: the pros and cons? - Textile, brand positioning by sgbvdf asga
|
|
|
China's textile brand positioning deep reflection: the pros and cons? - Textile, brand positioning by SGBVDF ASGA
|
|
| Article Posted: 03/20/2011 |
| Article Views: 930 |
| Articles Written: 2044 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 772 |
| Article Votes: 86 |
|
China's textile brand positioning deep reflection: the pros and cons? - Textile, brand positioning |
|
|
|
|
|
Business,Business News,Business Opportunities
|
|
Home Textiles Bedding Industry there is a very terrible situation, represent a significant proportion of branding brand positioning Bed Products industry totally neglected, or do not know how, we see that most companies are "European style"; price in the high-end, targeting China's vast high-income, middle-aged women; emotional appeal of non-"home" is "Love", which became the reasons for the difficulties many enterprises. A distinctive brand positioning must enable enterprises to smoother product Sell To the intention of customers, if each buyer can see the same product brand positioning, how to make him determined to buy; every investor to see the same positioning of the enterprise, how to determine the choice to join them?
Different positioning Homogeneity of the location is what gives the brand positioning of different interpretations, such as "San Jiu Wei Tai," the tyranny of small stomach to treat space different from other enterprises, the formation of Yunnanbaiyao of Yunnanbaiyao toothpaste toothpaste and other differences , pulse function of drinking water, drinking water itself and the other class to distinguish the brand is clearly differentiated positioning performance of textile enterprises have to do is the same texture of the product can also dig the product differences, such as Jiangsu, the stately home textiles embroidery, ESPR IT Young fashion, etc..
Principal Position Each firm can dig their own theory, first, such as Mengniu support the Shenzhou, so that the first, in fact, there are other companies continue to fry this concept, but we can only remember Mengniu, Remember the first enterprise location. Textile enterprises can also create a number of the first, nor can its own characteristics and industry characteristics as a "wedding expert" and "quilt expert," " Pillow Expert ". A variety of ways, there is the need to convey a message," I was the first ", but the chief part of a strong positioning for the strength of the enterprise.
Follow the orientation The purpose of positioning and industry when the business is not enough to compete in the time leading enterprises, in order to avoid being giant sense of combat and to increase consumer awareness of the model taken. Mengniu played in the early period of the slogan "Big Brother to the Ely study," The benefits are two points: first, the big brother little brother certainly embarrassed too difficult to avoid the early formation of brand hegemony and industry head-on collision, and the second in the consumer Inner Mongolia in mind that there is a row of the original second oldest business called Mengniu. Therefore, when the textile company can aim at the right boss, that has the second, do follow the orientation.
Service Location The positioning is to refine the services business into a standard, as simple as possible to explain to the audience crowd. This positioning of the model for the IBM's blue Express, and Suning Appliance sun services, such positioning can be extracted using the services business highlights to show in the form of services, different from other peers, causing the consumer's attention.
Gap positioning Any market can not single-handedly by a corporate monopoly, accounting for all the market share, so look for the good white space valued by consumers. Wong Lo Kat herbal tea such as drinks, on the fierce competition in the beverage industry, found the gap and has been successful. Textile industry to explore the gender gap?? Consider men and women of color, style, fabric and other various needs; the age gap?? Every age level of consumer demand, not the same, increase in a main position of the absolute age; culture neutral gear?? find brand culture gap, we are positioning in the European style, citing European aesthetic, the use of different cultures, such as the cause of Chinese classical culture differences; specification gap?? some markets will be even greater demand for single package , will increase the size of demand in some areas, in competitors in front of R & D tend to increase the degree, occupy the market.
Top Position
If an enterprise has the strength to put yourself in a can to avoid the high platform, a statement early or present in only a small circle in a high-end sales, the industry itself and put together a high-end brands, such as the claim that we only by Fu Delun with the same absolute high-end only in the domestic market. I am a professional writer from China Toys Suppliers, which contains a great deal of information about shiatsu massage cushions , heated mattress covers, welcome to visit!
Related Articles -
shiatsu massage cushions, heated mattress covers,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
|
|
|
|
|
LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
