There was a time when the most used sources of information were books. Unfairly seen by many as relics of a time past, books and other printed material have shaped the course of the world in innumerable ways. This article therefore does not disregard books and printed material as being surpassed by info online, but rather considers them as equally essential tools for the learning process. |
That being said, the changes in the way people read, learn and gain information has changed significantly, and info online is proving to be a powerful learning and education tool in its own right. Many of today's generation of learners have taken to obtaining info online as a primary source of education, with printed material never even entering the picture. For all the arguments for printed material and the hazards of the Internet, there is no doubt that info online is here to stay.
As effective a learning tool as info online is, many Web entrepreneurs have taken their usage to an entirely different...albeit related...arena: marketing. More and more business owners are realizing that consumers are looking for a lot more than mere "pitch-and-sell", and customer satisfaction could be enhanced greatly by providing info online.
To illustrate this usage of info online, let's take for example that you are shopping for power tools. If this is your first time to purchase such equipment, you will probably want to get as much information as you can about the items that you are purchasing. Slick marketing copy won't provide the information that you need either, so you will want an article that gives you the details of the particular piece of equipment that you are buying, in clear and easy to understand language that is to the point and free of marketing hype. With access to info online that a power tools manufacturer provides, you will then have a much easier time finding the information that you need.
Now the benefits to the manufacturer should be fairly obvious. If you were the power tools manufacturer, providing info online will help you attract potential customers to your company. By providing them with quality info online and easy links to your own site, you essentially gain a captive audience that is more likely to provide you with paying customers. And for business owners, that is one benefit is simply too good to ignore.
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