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Guangdong, China Wei WANG Dealer Group in 2007 Annual Conference will promote the new market on July 1 was held in Guilin, Guangxi Yangshuo, the theme of "gathered in the island of power, the peak of aspirations to the brand," the dealer annual meetings initiative to establish distributors, business confidence, create a win-win platform for manufacturers to achieve 2007 sales target. The General Assembly is the King Wei obtained fruitful results in 2006, after meeting for an event partner, King Wei orderly market management tools, comprehensive after-sales service philosophy and system of brand management system has become the meeting concern The biggest bright spot for the dealer shows King Wei about to open a new chapter in the development of 2007. Prowess lay a solid foundation Since the end of 2006, King Wei Groups of China since the King Wei has been successfully diverted to fast track the development of brand building: from the Institute together with the establishment of the United States Ken Yada "King Wei of China Institute of intelligence" to the recent and Suning, signing five-star national tape, Implementation and Suning, the five-star strategic alliances, King Wei took less than a year to complete R & D to the terminal from the sales of the establishment of a set of infrastructure has become a small appliance industry rising a new star. Co-operation with the dealer, King Wei has established a strong marketing network. Products throughout the 24 provinces, four autonomous regions and exported to Southeast Asia, Europe, North America, Africa, Oceania wait more than 30 countries and regions. King Wei Group in 2006 to achieve new breakthroughs in domestic sales, sales growth of more than 30% in 2005, the successful completion of King Wei domestic goals. King Wei product sales, quality and market image of the significantly improved both for the company's rapid development has provided favorable conditions and good opportunities. On this basis, the annual meeting of the dealer, to study how to activate the flow of a greater degree of market measures and policies, and strive through innovation and marketing management, optimization of marketing structures and more positive incentives to further expand the cooperation scope and scale of cooperation , and distributors to establish mutually beneficial and win-win partnership, the formation of strong market momentum, to achieve 2007 sales targets. Flow of market management environment clean The meeting, King Wei Group General Manager Mr. Qin Xingjie electric sales to dealers, introduced the 2007-2008 King Wei brand promotion and market management of the specific plan. Sales distribution channel management and clean environment to become the top priority of the new marketing strategy, especially for the market, the serious problem of changing commodity, Qin Xingjie starting from the reasons described in detail how the rational use of rapidly changing commodity market development and activation, how to take clear measures to contain and control a vicious double-changing commodity, to ensure delivery of products and be limited at source, developing strict management measures FALSIFYING reasonable control of dealer inventory, correctly guide dealerships. Brand new upgrade in stages, King Wei of new products to market areas will also have strict management system include: target market survey, market entry strategy selection, detailed Distribution Issues program, the corresponding entry steps , media strategy and portfolio planning, training and management Purchasing Guide, a kind of terminal, POP display materials, terminal promotion and promotion. This is a scientific market management strategy will promote the King Wei products in all aspects of sales and brand development. And scientific market management services supporting the King Wei concept of brand building. This service includes not only the product after-sales service for consumers, but also for the agents and the supply terminal stores a series of strong support services. At the meeting, King Wei China marketing team also made the solemn oath of service proposed will be "heart, rest assured, at ease" and customer satisfaction, brand loyalty as a measure of the standard of this work to ensure that more consumer persons, dealers realize the product's superior performance and the King Wei King Wei marketers personalized service concept. In a brand development process, improve the channel support and after-sales service is the brand's strong backing to mature, to strengthen this part of the building marked the King Wei's approach toward the international brand. From the public to start to build brand image Dealer meeting in this field, also staged a touching scene: King Wei Group launched a project called "Foal Eagle plan" donations to aid project to support education in poor mountainous areas in order to help more because of poor The loss of the right to education of school children back to school. 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